SharkNinja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the companys products are sold at key retailers, online and offline, and through distributors around the world. This role is based at our Needham, MA headquarters and follows a hybrid weekly 3 days on site work model. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the companys products are sold at key retailers, online and offline, and through distributors around the world. In this role, youll be pivotal in leading global go-to-market strategies specifically for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. Overview
Were seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. Youll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham, MA headquarters. Responsibilities
Product & Market Strategy:
Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions. Go-to-Market Execution:
Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding. Storytelling & Creative Development:
Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets. Consumer & Competitive Insights:
Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing. Retail & Sales Support:
Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth. Post-Launch Optimization:
Measure impact, extract insights, and refine marketing and sales strategies to improve future execution. Team Management & Communication:
Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation. Requirements
10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution. Bachelors degree in Marketing or related field (MBA preferred). Expertise in leveraging consumer insights for effective marketing programs. Experience in creative and media development and execution. Proven track record in new product development and commercialization. Global marketing experience strongly preferred. Role based in Needham, MA with 3 days in-office per week. BuiltIn named us one of the
Best Places to Work in 2025 , recognizing our commitment to a dynamic, positive workplace.
We believe innovation thrives on diverse skills and perspectives . Here, youll bring your best every day, tackle challenges head-on, and seize opportunities to grow while delivering Outrageously Extraordinary results.
Our Culture thrives on Outrageously Extraordinary mindset, what does OE mean apply to find out! What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500+ members worldwide with support from leadership.
When you join, youre not just part of a company-youre part of an outrageously extraordinary community. We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible. Together, we wont just launch products- well disrupt entire markets. Learn more about us: Diversity Equity & Inclusion at SharkNinja Life At SharkNinja Outrageously Extraordinary Culture Our Culture At SharkNinja, we dont just raise the bar-we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, youll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible.
When you join, youre not just part of a company-youre part of an outrageously extraordinary community.
Together, we wont just launch products- well disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary
SharkNinjas Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/ For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/ We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com PDN-9d982e5f-2eec-47ca-b0e9-03c4c43be8e4
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the companys products are sold at key retailers, online and offline, and through distributors around the world. This role is based at our Needham, MA headquarters and follows a hybrid weekly 3 days on site work model. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the companys products are sold at key retailers, online and offline, and through distributors around the world. In this role, youll be pivotal in leading global go-to-market strategies specifically for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. Overview
Were seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. Youll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham, MA headquarters. Responsibilities
Product & Market Strategy:
Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions. Go-to-Market Execution:
Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding. Storytelling & Creative Development:
Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets. Consumer & Competitive Insights:
Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing. Retail & Sales Support:
Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth. Post-Launch Optimization:
Measure impact, extract insights, and refine marketing and sales strategies to improve future execution. Team Management & Communication:
Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation. Requirements
10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution. Bachelors degree in Marketing or related field (MBA preferred). Expertise in leveraging consumer insights for effective marketing programs. Experience in creative and media development and execution. Proven track record in new product development and commercialization. Global marketing experience strongly preferred. Role based in Needham, MA with 3 days in-office per week. BuiltIn named us one of the
Best Places to Work in 2025 , recognizing our commitment to a dynamic, positive workplace.
We believe innovation thrives on diverse skills and perspectives . Here, youll bring your best every day, tackle challenges head-on, and seize opportunities to grow while delivering Outrageously Extraordinary results.
Our Culture thrives on Outrageously Extraordinary mindset, what does OE mean apply to find out! What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500+ members worldwide with support from leadership.
When you join, youre not just part of a company-youre part of an outrageously extraordinary community. We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible. Together, we wont just launch products- well disrupt entire markets. Learn more about us: Diversity Equity & Inclusion at SharkNinja Life At SharkNinja Outrageously Extraordinary Culture Our Culture At SharkNinja, we dont just raise the bar-we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, youll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible.
When you join, youre not just part of a company-youre part of an outrageously extraordinary community.
Together, we wont just launch products- well disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary
SharkNinjas Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/ For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/ We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com PDN-9d982e5f-2eec-47ca-b0e9-03c4c43be8e4