Vice President Consumer Marketing

Vice President Consumer Marketing About the Company Innovative SaaS platform specializing in health solutions Industry Financial Services Type Public Company Founded 2002 Employees 1001-5000 Categories Financial Services Ambulatory Services Health and Wellness Health Care Payments Funds Employee Management Insurance Specialties integrated health care account management live support every hour of every day award-winning member portal with health plan integration and an online payment platform and education and support before and after enrollment About the Role The Company is seeking a VP, Consumer Marketing to lead the transformation of its consumer engagement capabilities. The successful candidate will be responsible for developing and executing a comprehensive consumer strategy that drives enrollment, increases utilization, and enhances member satisfaction. This role involves leading a team of marketers, including campaign strategists and engagement consultants, and working closely with cross-functional leaders in technology, product, security, and data. The VP will be at the forefront of creating and optimizing enrollment and lifecycle marketing journeys, devising acquisition strategies, and implementing behavior-based marketing tactics across various channels. Additionally, the role includes external client and partner value creation, as well as leading consumer engagement product management and team leadership. To excel in this position, candidates must have a Bachelor's degree or equivalent experience, with a minimum of 15 years in consumer engagement leadership and 10 years in running a communications platform. A strong background in digital consumer transformation, data-driven marketing, and a proven track record in acquiring new clients is essential. The role requires expertise in CRM, consumer segmentation, and the ability to lead a central communication platform with cross-functional teams. The ideal candidate will have exceptional communication skills, be adept at decision-making, and have experience in leading a professional services offering. Proficiency in marketing tools and a willingness to travel up to 30% of the time is also necessary. Hiring Manager Title SVP & Chief Marketing Officer Travel Percent 30% Functions Marketing