Creative Content Marketeer Job at Polaris Inc. in Medina

Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration. Take a creative brief and turn it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (including copywriting/editing as needed). Understand and build subscriber segments across multiple data sets to ensure targeted messaging and maximize campaign effectiveness to business goals. Maintain standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative and/or content versioning for different audiences). Partner with analytics team for reporting and performance readouts. 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience. ~ Strong understanding of email marketing principles, including email design, copywriting, and segmentation (SQL experience a plus). ~ Proven track record of success in developing, executing, and measuring email marketing campaigns that drive results. ~ Proficient in email design software – Adobe Creative Suite (Photoshop, Xd, Illustrator) and Figma preferred. High-level understanding of how HTML and CSS development influences email design. ~ Experience with an enterprise-level email service provider (ESP) – Salesforce Marketing Cloud (ExactTarget) preferred (Einstein, A/B testing, and AMPscript experience all a plus). ~ Experience with project management software – Jira preferred. ~