Softworld, a Kelly Company is hiring: Marketing Strategist in Boston

Marketing Strategist

Location: Hybrid - Boston, MA

Duration: 6 - 12 months + extensions

Pay Range: $55 - $63 per hour

We are seeking an experienced Marketing Strategist to develop and execute marketing strategies, plans, and events that drive brand awareness and revenue growth. This role requires a blend of strategic thinking, research, and cross-functional collaboration to ensure marketing efforts align with corporate goals. The ideal candidate will have strong project management skills, technical marketing expertise, and the ability to thrive in a fast-paced environment.

Key Responsibilities:

Develop and execute marketing strategies to enhance brand awareness and drive revenue.

Conduct market research and competitive analysis to define key market segments.

Establish product, service, and promotional priorities based on projected ROI.

Collaborate with cross-functional teams to align marketing initiatives with corporate objectives.

Assess market penetration and customer satisfaction to refine marketing efforts.

Oversee the creation and production of promotional materials to support sales and product initiatives.

Support internal communications, training, and incentive development efforts.

Identify and implement efficient marketing processes and systems.

Core Requirements:

5+ years of marketing experience with a focus on strategy and execution.

Strong project and stakeholder management skills.

Technical marketing knowledge across multiple channels.

Ability to multi-task in a fast-paced environment while maintaining attention to detail.

Experience in list development and customer segmentation.

Cross-channel marketing expertise, including digital, email, and traditional marketing.

Nice to Have:

PMP certification (Project Management Professional)

This is a great opportunity for a marketing professional who thrives in a dynamic environment and is eager to make a meaningful impact. If you meet the qualifications, we encourage you to apply!