*Specific company information will be shared with qualified candidates. Company is an award-winning ~100M residential and commercial services company poised for significant growth (3X+) over the next 5 years.
As our Director of Marketing , you will be the driving force behind our ambitious growth strategy. You will lead the development and execution of comprehensive marketing plans that elevate our brand, generate qualified leads, and significantly increase market share. Reporting directly to the COO, you will build and lead a high-performing marketing team, leveraging both traditional and cutting-edge digital strategies to achieve our aggressive growth targets.
RESPONSIBILITIES:
Strategic Leadership:
- Develop and execute a comprehensive marketing strategy aligned with the company's overall business objectives and growth targets.
- Conduct in-depth market research and competitive analysis to identify opportunities and inform strategic decisions.
- Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and optimize campaigns.
- Lead the development of the annual marketing budget and manage resources effectively.
Digital Marketing Excellence:
- Drive the company's digital marketing strategy, including SEO, PPC, social media, email marketing, and content marketing.
- Implement and optimize digital advertising campaigns to maximize ROI and generate high-quality leads.
- Leverage data analytics to track performance, identify trends, and refine digital marketing efforts.
- Oversee the development and maintenance of the company website and online presence.
Brand Management & Communication:
- Enhance and maintain a strong brand identity and ensure consistent messaging across all marketing channels.
- Develop and execute effective communication strategies to build brand awareness and customer loyalty.
- Manage public relations and media relations, including press releases and media outreach.
- Oversee the creation of all marketing materials, including brochures, presentations, and digital content.
- Work with branches to ensure they have all sales and marketing collateral needed
Lead Generation & Customer Acquisition:
- Develop and implement lead generation programs to drive qualified leads to the sales team.
- Optimize the customer journey and improve conversion rates across all marketing channels.
- Collaborate with the sales team to ensure alignment between marketing and sales efforts.
Recruiting:
- Collaborate with recruiting team to run paid ads related to company job postings.
- Generate consistent social media content that helps drive for increased applications.
Team Leadership & Development:
- Build, mentor, and lead a high-performing marketing team.
- Foster a culture of innovation, collaboration, and continuous improvement.
- Provide regular performance feedback and development opportunities to team members.
- Manage outside agencies and contractors.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Minimum of 7-10 years of progressive marketing experience, with a proven track record of success in a leadership role.
- Extensive experience in digital marketing, including SEO, PPC, social media, and content marketing.
- Strong understanding of data analytics and marketing automation tools.
- Proven ability to develop and execute successful marketing strategies that drive revenue growth.
- Excellent communication, presentation, and interpersonal skills.
- Strong leadership and team management skills.
- Experience in the home services or construction industry is a plus.
- Experience with CRM management.
- Experience working with private equity owned companies is a strong plus.
COMPENSATION & BENEFITS:
A competitive 6-figure compensation, equity, and benefits package will be offered, commensurate with experience and qualifications.