Marketing Director Job at Thank God It's Natural in Chicago

The tgin® Marketing Director will be a key member of the leadership team, responsible for shaping and driving the brand’s creative vision through an integrated, omni-channel approach. This role oversees both traditional & digital marketing, product development (driving innovation), e-commerce strategy, creative and event management. The tgin® Marketing Director will collaborate with key cross-functional teams—including sales, operations, finance, and regulatory—while also demonstrating the ability to work autonomously. The ideal candidate will be a strategic leader with a deep experience in brand management, global expansion, team development, and problem-solving, thriving in a dynamic, fast-paced environment.

Key Responsibilities  

• Lead, mentor and develop a high-performing marketing team, including Events Manager, Assistant Marketing Manager, Retail & Education Specialist, R&D Specialist, Ecommerce Manager, and Creative.
• Cultivate a collaborative, communicative, and creative team culture, driving innovation and commitment to achieve business goals.
• Inform portfolio decisions including pricing, promotions, features and mix across channels with data-driven marketplace insights and SKU level analysis.
• Provide weekly and monthly performance recaps, along with ongoing reporting and analysis to evaluate the effectiveness of strategies and programs, including KPI tracking for individual team member scorecards. 
• Partner with Finance to develop budgets and ensure alignment to business plans.

Brand & Retail Marketing:   

• Lead 360 planning to develop cross functional marketing plans for launches and campaigns with touchpoints: Digital Marketing, Social Media, Creative, Events, PR & Influencer Marketing 
• Establish and manage brand relationship with PR team, create launch and yearly strategies 
• Partner with Assistant Marketing Manager and Creative to develop insightful marketing briefs that translate the brand story into compelling design, copy and elevated brand assets.
• Oversee event management with Events Manager ensuring seamless execution, cohesive brand representation, budget alignment, and logistic excellence to elevate the brand presence and attendant experience.
• Develop and execute retail marketing strategies to drive awareness and sales in new and existing channels. 
• Oversee product education strategies including ingredient highlights, benefits and versatile uses to improve customer understanding. 
• Establish key metrics to analyze campaign performance to allocate funds and determine ROI 

NPD:   

• Manage tgin’s Research & Development Specialist, driving the conceptualization of innovative product concepts that meet brand objectives and consumer needs. 
• Manage a pipeline of product innovations and improvements to ensure timely and efficient execution. 
• Work with team members to validate product performance, packaging, and labeling. 
• Ensure all new products meet quality standards and comply with regulatory requirements, including the certification of EU/UK compliance for all SKUs within the portfolio. 
• Evaluate and follow-through on all aspects of the product development cycle to ensure timelines are being achieved. 

Digital Marketing:   

• Provide strategic leadership to the Ecommerce Manager, guiding the optimization of the brand’s website shopping experience to drive revenue growth, enhance storytelling, and strengthen brand affinity. 
• Partner with E-Commerce manager to strategize on premium content and campaigns to increase our consumer demographic and acquisition. 
• Implement and oversee analytics frameworks to track marketing performance and consumer purchase behavior. Use these insights to continuously refine and improve marketing efforts. 
• Manage the paid media strategy with the brand’s external agency, ensuring alignment with the overall marketing timeline and achieving a ROAS that maximizes spend and campaign effectiveness.

Performance metrics in your first year:  

• Achieve a 34% increase in e-commerce revenue by optimizing the website shopping experience and the paid media strategy to increase new customer acquisition.
• Drive the on-time launch of minimum 3 new product SKUs, ensuring regulatory compliance, a full launch campaign strategy for retail and dot com, and developing all marketing materials needed to support sales channels.
• Increase sell-through of top 10 SKUs across all sales channels, monitoring performance and evaluating lift by SKU during year-end reporting.
• Manage a high-performing marketing team, implementing individual KPI tracking and encouraging accountability and successful execution of annual scorecard goals.
• Enhance team efficiency with the use of Asana for managing projects, tracking tasks, and centralizing meeting notes + communication. 
• Drive the professional development of the team by promoting participation in role related learning sessions.

Required Skills/Abilities: 

• Demonstrated ability to work autonomously, take initiative, and make decisions independently while effectively leading and inspiring others to achieve team objectives. 
• Technical Skills : Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics. 
• Storytelling, collaboration, and presentation abilities. 
• Meticulous attention to detail 
• Excellent analytical and data interpretation skills. 

Education and Experience:  

• Bachelor’s degree in marketing, Business, or a related field.
• 7-10 years of brand marketing experience, preferably in the beauty industry.
• A strategic and creative thinker encompassing a solid mix of operational marketing + brand storytelling skills 
• Experience leading and developing a team to meet departmental goals, but also comfortable being hands-on to own and drive projects forward 
• Proven ability to analyze data to identify trends and drive growth. 
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strategic, data-driven, and business-savvy 
• Proven ability to build relationships that move cross-functional teams forward

Physical Requirements:   

• Prolonged periods sitting at a desk and working on a computer. 
• Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events. 
• Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.