Ashley Furniture Industries is hiring: Marketing Specialist (Contractor) in Tamp

Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business. Email Marketing Specialist – Onsite: The Email Marketing Specialist plays a crucial role in executing Ashley's email marketing program, driving revenue and customer engagement through personalized, data-driven email campaigns. This position is responsible for the end-to-end management of daily email deployments, performance analysis, and campaign optimization within our Zeta Marketing Platform while maintaining strict quality standards and meeting revenue goals. Execute daily email campaign builds and deployments in Zeta Marketing Platform Create compelling subject lines and optimize email content for maximum engagement Perform quality assurance on all email campaigns before deployment Analyze campaign performance and provide weekly insights and recommendations Collaborate with creative and merchandising teams to bring campaigns to life Support personalization and A/B testing initiatives Monitor and report on key performance metrics including open rates, click-through rates, and conversion Bachelor's degree in Marketing, Communications, or related field ~2+ years of experience in email marketing or digital marketing ~ Proven experience with email marketing platforms (Zeta, Braze, Kalviyo, or similar) ~ Strong analytical skills with ability to translate data into actionable insights ~ Excellent attention to detail and quality control capabilities ~ Strong project management and organizational skills ~ Proficient in HTML/CSS ~ Understanding of email marketing best practices and CAN-SPAM regulations Experience in retail or e-commerce email marketing Knowledge of personalization and marketing automation Experience with A/B testing and optimization Email Marketing Platforms (Zeta preferred) HTML/CSS, Shopify/Liquid scripting language Microsoft Office Suite (especially Excel) Data visualization tools Project management tools Email performance metrics (open rates, CTR, conversion) Testing program implementation Process improvement contributions Creative problem-solving Growth Opportunities Advanced platform certifications Cross-channel marketing exposure Strategic planning experience Performance marketing expertise This position reports to the Senior Manager, Marketing CRM and works closely with creative, merchandising, and analytics teams to drive Ashley's email marketing success. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry. Health, Dental, Vision, Employee Assistance Program ~ Paid Vacation, Holidays, and Your Birthday off ~ Ashley Wellness Centers (location specific) and Medical Tourism ~ To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page: Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.