Covaris, LLC., a Perkin Elmer company ( is a profitable technology company headquartered in Woburn, Massachusetts, USA. Covaris has developed a proprietary and patented Adaptive Focused Acoustics™ (AFA) technology platform which is utilized in sample preparation processes in the analytical and life sciences industries worldwide. Covaris AFA has become the gold standard for DNA fragmenting in the Next Generation Sequencing market. Covaris AFA is used by the largest and most productive genome centres around the world.
Covaris AFA and other proprietary products have unique and competitive advantages for scientists working in Genomics, Proteomics, and Epigenomics research.
Summary:
The Global Marketing Manager (GMM) will be responsible for outbound marketing activities for one or more application areas. This person will work closely with Marketing team members, Product Management, Research & Development, Applications, Sales, and marketing services vendors.
The successful candidate in this role will have a strong background in areas molecular biology research tools or molecular in vitro diagnostics and experience in marketing, product management, sales and/or business development with instrumentation, reagents and consumables. This role is located in Woburn, Massachusetts.
Essential functions of the job include but are not limited to business necessity.
- Develop and implement strategic marketing plans and campaigns for one or more application areas to drive growth and market penetration
- Manage marketing service vendors to craft value propositions and messaging for products and the assigned portfolio
- Collaborate with Product Management to assess and monitor emerging markets and competitor activities
- Partner with New Product Development teams and Sales to support new product introductions
- Design and execute programs for demand generation and pipeline development.
Minimum Requirements / Qualifications:
- Minimum of 8 years of marketing or product management experience. 3 years’ experience in a marketing role preferred.
- Bachelor’s degree required. Advanced degree in life sciences or business administration preferred Equivalent in education and experience considered.
- Experience in a commercial role with life science research tools or molecular diagnostics required
- Strong understanding of genomics or proteomics applications required .
- Experience in developing and driving marketing strategies, value propositions, and portfolio messaging preferred.
- Experience with marketing automation platforms and Salesforce preferred.
- Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines.
- ~ 15% travel, primarily domestic.
Reasonable Accommodation: Covaris is committed to the spirit and the letter of the Americans with Disabilities Act. All requirements are subject to possible modification to reasonably accommodate otherwise qualified individuals.