Trade Marketing Manager Job at Bob Evans Farms, Inc. in New Albany

The Trade Marketing Manager role will be accountable for entire omni-channel sales growth for assigned product portfolio. Through delivery of strategic brand initiatives, deployment of trade and category resources, this person will optimize revenue and profit objectives for the Post Refrigerated Retail Business. This role will drive product sales objectives to execution, partnering cross functionally with brand marketing, finance, category management and sales operations to implement our corporate plan through partnership with our field sales teams. The position is a critical link between Retail Sales, Brand Marketing, Category Management and Demand Planning. The role requires a person who is an analytical, detail-oriented, strategic thinker who loves to influence business results through developing new sales platforms and go to market strategies. Develop, innovate, and manage go to market sales and trade strategy focusing on Consumer, Category, Competitor, Company and Customer objectives. Collaborate cross-functionally with Marketing, Category Management, Finance and Demand Planning to commercialize new products and drive revenue. Drive brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team. Develop the 4P’s (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis. Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company’s growth and profit objectives. Drive the field sales execution of new product launches and existing product reviews, support daily sales. team imperatives, and overall customer strategy and performance. Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives. Tactical and strategic partner in field sales business plan development. Identify opportunities with qualitative and quantitative data, drive concept to commercialization. Demonstrate consistent thought innovation by driving strategic cross-functional projects. Bachelor’s Degree, or equivalent education, training, and/ or experience in Business Analytics, Finance, Marketing, Supply Chain, or related field required. ~3-5 years’ experience in sales, trade marketing or finance. ~ Must be able to utilize Excel with a high level of skill. ~ Extensive knowledge and experience with IRI and/or AC Nielsen syndicated data, Consumer Panel data. ~ Must have knowledge and experience with sales orders and sales promotion. ~ Demantra Predictive Trade Planning experience preferred. ~ Leverage Excel experience to improve business analyses and improve speed to insight.