Social Media Manager Job at The Killer Brownie® Company in Miamisburg

Social Media Manager

Killer Brownie® is a premium brownie brand renowned for its indulgent, layered desserts. Originating in Dayton, Ohio, the company has built a strong reputation for crafting decadent, multi-layered brownies that are as visually stunning as they are delicious. Killer Brownie’s mission is to unleash creativity and spark joy through each killer bite.

We have always been confident in who we are as a company. At KB, we don’t take ourselves too seriously, but we DO take our brownies very seriously! We are loving, creative people who craft an incredible product that brings our customers joy. As Killer Brownie® steps into the future, we want our customers to embrace the Live a Little™ mentality— enjoying every bite of a Killer Brownie® without hesitation, guilt, or apology.

The Social Media Manager will spread the KB love and drive awareness, affinity, and engagement through social media. This role will have ownership over the strategic development and execution of our social media initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. We’re looking for someone who is passionate about social media (and ideally brownies!), who understands how to make killer content that is entertaining and drives our followers to share the love.

This role is very autonomous with leadership support when needed. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.

Here’s what you’ll do:

Social Media Management Responsibilities

• Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
• Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
• Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
• Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
• Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
• Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.

Influencer Management Responsibilities

• Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels, including Instagram, TikTok, and Facebook.
• Identify and cultivate partnerships with paid and unpaid social media influencers.
• Manage influencer partnerships from start to completion – from outreach to creating and shipping custom packages, payment, and final post analysis.
• Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
• Review all influencer content for accuracy against brief and brand values.
• Set and develop influencer marketing standards and best practices for the brand.
• Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
• Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post-campaign reporting to share with key internal stakeholders.
• Partner with the Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.

This is what you should have:

• Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
• Minimum of 2-4 years experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.

And it would be killer if you also had this stuff:

• Experience crafting & overseeing content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Expertise in social media analytics and reporting.
• Strong intellectual curiosity/ability to “think out of the box” to create solutions and opportunities for brand growth.
• Ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
• Excellent interpersonal communication and teamwork skills.
• Effectively manages workload by prioritizing and managing multiple assignments.
• A sense of urgency to drive impact.

Besides traditional benefits (of course!), we also offer these killer perks:

• Health & wellness reimbursements and stipends
• Monthly and milestone recognitions
• And of course, FREE KILLER BROWNIES!!!

Please reply with your resume and online portfolio showcasing your work samples.

This role will work under Stephanie Spiegel, Interim Marketing Director, but report to Andrew Miller, Director of Business Operations.

Location: This position can be done remotely (we’d LOVE someone from our home state of Ohio), requiring some travel (~15%).

The magic happens here:

Killer Brownie

2495 Technical Drive

Miamisburg, OH 45342

Base Compensation:

Your annual compensation will be $90,000 to $100,000 , payable on a weekly basis, in

accordance with the Company’s normal payroll practices. This is an exempt role.

Killer Brownie is an equal-opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We believe in the value of diverse perspectives and experiences and strive to foster a workplace where everyone feels respected and valued.