We are looking for a creative and detail-oriented Web Content Manager to oversee the strategy, creation, and management of our digital content. The ideal candidate will have a strong background in content development, SEO, and website content management, ensuring that our online presence is engaging, optimized, and aligned with business goals.
• Take ownership of the content strategies that align with company goals and target audience.
• Manage project workflows and coordination across multiple agency partnerships and functional deliverables, including SEO, development, accessibility, experience authoring, design, copy development and copyediting, tagging and analytics, localization, and experimentation.
• Development & alignment of editorial calendar with seasonal and key marketing beats and product launches.
• Manage and update website content using the “copy doc” to ensure accuracy, consistency, and SEO best practices.
• Collaborate with designers, developers, and marketing teams to enhance user experience.
• Maintain content calendars and oversee content publication schedules.
• Optimize content for different platforms, including blogs, landing pages, and product pages.
• Ensure brand consistency and adherence to company style guides across all digital content.
• Manage content governance, including audits and updates to outdated material.
• Stay updated on industry trends and best practices in content marketing and web management.
• Content & lifecycle management including Adobe DAM/Assets management.
• Own content article approval process for external teams including all parties as required.
Requirements & Qualifications:
• Bachelor’s degree in marketing, communications, Journalism, or comparable experience.
• 3+ years of experience in web content management, digital marketing, or related roles.
• Experience with SEO tools such as Google Analytics, SEMrush, or BrightEdge.
• Excellent writing, editing, and proofreading skills.
• Familiarity with HTML, CSS, and basic web design principles.
• Ability to manage multiple projects and meet tight deadlines.
• Strong analytical skills to measure content performance and user engagement.
Preferred Skills:
• Knowledge of UX/UI best practices.
• Understanding of content accessibility standards.