PFP Services
The Video Production Specialist is responsible for creating high-quality video content that supports marketing campaigns, brand storytelling, and audience engagement. This role combines technical expertise with creative vision to plan, shoot, and edit video projects while ensuring consistency across all marketing channels. Additionally, the position supports general marketing initiatives, collaborating across departments to enhance brand presence and communication strategies.
Key Responsibilities
Video Production & Editing
- Plan, film, and edit engaging video content for digital marketing, social media, and internal communications.
- Collaborate with the marketing team to develop video concepts, scripts, and storyboards that align with brand messaging.
- Operate cameras, lighting, and audio equipment for in-house video productions.
- Edit video content using industry-standard software such as Adobe Premiere Pro, After Effects, Final Cut Pro, and Canva.
Marketing & Administrative Support
- Assist in the development and execution of multi-channel marketing campaigns.
- Create and distribute marketing materials, including email newsletters, social media content, and blog articles.
- Analyze marketing performance metrics and provide insights to optimize video and content strategies.
- Collaborate with sales, product, and customer success teams to align marketing efforts with business objectives.
- Provide administrative support, including:
- Managing marketing calendars and project timelines.
- Assisting with social media management and content scheduling.
- Maintaining marketing databases and asset organization.
Qualifications
Experience
- Minimum: 3+ years of experience in video production, editing, and marketing.
- Experience with motion graphics and animation.
- Familiarity with social media advertising (Facebook, LinkedIn, Twitter).
- Knowledge of SEO best practices for video content.
- Insurance industry experience is a plus!
Education
- Bachelor’s degree in Marketing, Communications, Film Production, or a related field.
Skills & Competencies
- Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, and Final Cut Pro).
- Strong storytelling and video editing skills to create compelling content.
- Ability to work independently while managing multiple projects and deadlines.
- Excellent verbal and written communication skills for effective team collaboration.
- Strong analytical and problem-solving abilities to optimize content performance.
- Commitment to our core values: Caring, Integrity, Drive, Passion, Resilience.