RTA US is hiring: Marketing Audience Insights Analyst in Orlando

Job Description

Job Description

Job Title: Marketing Audience Insights Analyst

Contract Duration: 1 year contract with possible extension

Location: Celebration FL 34747 (Hybrid)

Pay Rate: $60.00 /hour to $63.75/hour (Based on experience)

Our clients’ Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. They lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

Responsibilities:

• Analyze and synthesize 1P/2P/3P data from various sources to build holistic views of audiences with clear insights and recommendations
  • Manually pull data to feed various dashboards and curate data for insight requests
  • Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests
  • Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used

Minimum Qualifications:

• 2-4 years of experience with or exposure to a Marketing team within a large, matrix organization
• Experience with Data Analysis and Manipulation Tools (SQL, Snowflake, Tableau, Excel)
• Experience with audience analysis, targeting & segmentation strategies
• Experience using data and insights from multiple sources to provide actionable recommendations
• Knowledge of or exposure to Paid Media and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
• Experience translating insights and recommendations into presentations for various stakeholders
• Experience working in Salesforce Marketing Cloud a plus
• Degree preferred, minimum diploma or GED is required

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization.

** Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.**