CONTENT CREATOR / SOCIAL MEDIA COORDINATOR Job at Stroudsmoor Country Inn in Str

We are a dynamic, multi-venue wedding facility seeking a creative and highly motivated Content Creator and Social Media Coordinator to manage our digital presence across various platforms. The Content Creator and Social Media Coordinator will be responsible for producing engaging content, executing social media strategies, and ensuring our brand voice is consistently reflected across all social channels. The Content Creator and Social Media Coordinator will work closely with the marketing team to grow our audience, enhance engagement, and strengthen brand awareness, all while showcasing our unique wedding venues, Restaurant, Design Studio and Lodging Accommodations. A key part of this role will involve being present during events to capture real-time footage and content that highlights the energy and beauty of our facilities. This role will also focus on ensuring that all social media efforts translate into tangible results, including greater leads, touring, stays, and business growth.

JOB RESPONSIBILITIES:

• Content Creation: Develop and produce high-quality written, graphic, and video content for social media platforms, blogs, websites, and newsletters, with a special focus on promoting our unique wedding venues, events, restaurant, and lodging accommodations.
• Social Media Management: Plan, schedule, and post content on all relevant social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.), with an emphasis on visually capturing the beauty and atmosphere of our facilities.
• Strategy Development: Assist in creating and executing social media strategies that highlight the distinct features of each venue, increase brand visibility, engagement, and follower growth. Specifically, this will include content focused on showcasing our restaurant's offerings, ambiance, and dining experiences, as well as promoting our lodging accommodations as part of the overall guest experience.
• Real-Time Content Capture: Attend weddings, events, and dining experiences hosted at our venues to capture real-time footage and photos, showcasing the vibrant atmosphere, key moments, and the exceptional experiences we provide in both our event spaces and restaurant. This will be crucial for creating authentic, timely content that resonates with potential customers.
• Community Engagement: Monitor social media channels, respond to comments, messages, and inquiries, and foster positive community engagement, especially with potential couples, event planners, diners, and guests interested in our accommodations.
• Analytics and Reporting: Track and analyze social media performance and engagement metrics, providing regular reports on campaign effectiveness and audience insights. These efforts must translate into greater leads, website visits, and business growth for all aspects of our business, including events, dining, and accommodations.
• Brand Consistency: Ensure all content is consistent with the brand's voice, style, and messaging across all platforms, showcasing the diversity and elegance of our well-rounded facilities.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices to ensure the brand remains innovative and relevant.
• Collaboration: Work closely with other departments (Restaurant, Sales, Design Studio) to support campaigns and initiatives, particularly those related to weddings, events, and venue promotions.
• Content Calendar: Assist in developing and maintaining a content calendar that highlights upcoming events, special promotions, seasonal content, wedding-related tips, restaurant menu features, and accommodation packages.
• Metrics and Performance: Ensure all content aligns with business goals by measuring its impact on social media metrics, including engagement, lead generation, and conversion rates. Adjust strategies as needed to achieve higher performance and business outcomes, particularly in increasing awareness and bookings for events, restaurant and lodging accommodations.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred).
• 2+ years of experience in content creation and social media management, preferably in the Hospitality / Wedding or Event industry.
• Proven experience as a Content Creator, Social Media Coordinator, or similar role.
• Strong understanding of social media platforms, content creation tools, and trends.
• Proficiency in graphic design tools (Adobe Suite, InDesign, Canva, etc.) and video editing software (Final Cut, Adobe Premiere, etc.) is a plus.
• Excellent written and verbal communication skills with a creative mindset.
• Strong attention to detail, time management skills, and ability to multitask.
• Experience with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Ability to work independently and as part of a team.
• Knowledge of SEO and content marketing is a plus.
• Willingness to be present on-site during events to capture live content.
• Proven ability to turn social media efforts into business growth.

SCHEDULE REQUIREMENTS:

• Must be available for all event promotions – wedding sampling, holidays and special events
• Flexible work schedule with respect to event volume and client needs