Head of Marketing

Head of Marketing About the Company Profitable SaaS company Industry Computer Software Type Privately Held About the Role The Company is in search of a Head of Marketing to spearhead the development and execution of a comprehensive marketing strategy. This pivotal role involves defining a data-driven marketing roadmap that is in line with growth objectives, building and optimizing demand generation across various channels, and driving brand positioning and messaging. The successful candidate will be responsible for setting the marketing strategy, with a focus on product-led growth and demand generation, and will have the autonomy to shape the execution and future team expansion. A strong analytical mindset, expertise in B2B SaaS marketing, and the ability to work in a fast-paced startup environment are essential. Applicants for the Head of Marketing position at the company should have a minimum of 7 years' experience in B2B SaaS marketing, preferably in the MarTech, messaging, or automation sectors. The role requires a candidate with a proven track record in growth optimization, product marketing, and a tech-savvy background, particularly with marketing automation tools. Experience in SMS marketing or regulatory compliance is a bonus. The ideal candidate will be adept at scaling SEO, SEM, and paid acquisition strategies, and will be instrumental in laying the foundation for future team expansion. This is an exciting opportunity to join a profitable and rapidly growing company, with a focus on high-impact decision-making and a direct partnership with the founders. Hiring Manager Title Co-Founder Travel Percent Less than 10% Functions Marketing