Confidential
Vice President of GTM Revenue Marketing
About the Company
Market-leading content management platform
Industry
Software Development
Type
Privately Held
Founded
2006
Employees
51-200
About the Role
The Company is in search of a VP of GTM Revenue Marketing to spearhead the creation of a robust, scalable growth engine that spans various markets, industries, and audiences. The successful candidate will be responsible for developing and executing a comprehensive GTM revenue marketing strategy, with a focus on driving new business growth, expansion, and various sales motions. This role involves overseeing a range of marketing functions, including solutions and product marketing, GTM strategy, and partner marketing, all aimed at fostering predictable and scalable growth. The VP will also be instrumental in establishing a team culture that blends GTM strategy with marketing excellence, and will lead a team of experts with deep market, product, and customer knowledge to deliver impactful marketing programs. The ideal candidate for this position at the company is a creative and results-driven leader with a strong background in B2B enterprise marketing, particularly within complex organizational structures. They should be adept at problem-solving in a customer-centric manner, and comfortable with navigating uncharted territory to drive innovation. This role requires a hands-on approach to leadership, with a focus on education and team development. The VP will be expected to work closely with cross-functional teams, including sales, product, and customer success, to create full-funnel GTM campaigns that effectively increase the sales pipeline and revenue. A key aspect of the role is the ability to leverage data, customer insights, and performance marketing tactics to optimize the impact of marketing across the customer journey. The candidate should also be prepared to contribute to the broader marketing strategy and commercial investment planning for the company.
Travel Percent
Less than 10%
Functions
Marketing