Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to join our team. The Digital Marketing Specialist will develop and execute campaigns to promote our products and services. They will work closely with the marketing team and other stakeholders to deliver effective digital solutions that meet our customers' needs.The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently. Digital Marketing Specialist ResponsibilitiesDevelop and execute integrated digital marketing strategies across multiple channels including email, web, SEO/SEM, display, and social mediaAnalyze and report on campaign performance, and make recommendations for improvementMonitor industry trends and competitor activities to maintain a competitive advantageCollaborate with internal stakeholders to create effective content for campaignsDevelop and implement email marketing campaigns to increase customer engagementAnalyze existing marketing collateral with a critical eye and identify opportunities for improvementDigital Marketing Specialist Requirements and Qualifications:Bachelor's degree (or equivalent) in marketing, communications, or related fieldAble to work independently and as part of a teamExcellent communication and presentation skillsStrong analytical and problem-solving skillsExperience in planning and leading initiativesProficient in Microsoft Office, Adobe Creative Suite, and other relevant software