Marketing Manager Job at Legacy Homecare LA in Santa Monica

Job Summary

We are seeking a dynamic and creative Marketing Manager with expertise in digital marketing, social media management, website content development, and marketing material creation . The ideal candidate will play a crucial role in developing and executing marketing strategies to enhance brand awareness, drive engagement, and generate leads. Prior healthcare industry experience is highly preferred.

Key Responsibilities

Digital & Social Media Marketing

• Develop and execute digital marketing campaigns across multiple channels (social media, email, paid ads, SEO/SEM).
• Manage and grow the company's social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create compelling and relevant content for digital platforms, including blog posts, newsletters, and email marketing.
• Monitor social media trends, engagement, and analytics to optimize performance.

Website & Content Management

• Oversee and update website content to ensure accuracy, SEO optimization, and user engagement.
• Collaborate with web developers and designers to enhance website functionality and brand consistency.
• Track website analytics and implement strategies to improve traffic and conversions.

Marketing Materials & Brand Development

• Design and create marketing collateral, including brochures, presentations, flyers, and digital assets.
• Ensure all marketing materials align with brand identity and messaging.
• Develop case studies, testimonials, and success stories to showcase company achievements.
• Coordinate with vendors, designers, and printers for production needs.

Campaign Strategy & Lead Generation

• Plan and execute multi-channel marketing campaigns to support business growth.
• Work closely with the sales team to develop lead generation strategies and track ROI.
• Research industry trends, competitors, and target audiences to refine marketing approaches.
• Analyze marketing performance metrics and adjust strategies accordingly.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, preferably in the healthcare or home health industry.
• Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO tools, email marketing platforms).
• Strong knowledge of social media platforms and content management systems (WordPress, Wix, Squarespace).
• Graphic design experience with tools like Canva, Adobe Creative Suite, or similar .
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills and experience using marketing data to drive decision-making.