American Surgical Company is hiring: Marketing Manager in Salem

Job Title: Marketing Manager

Location: Salem, Massachusetts

Reports To: Director of Sales

Job Summary:

The Marketing Manager will be responsible for leading the company’s marketing strategy with a strong emphasis on product management . This role will drive product lifecycle management, go-to-market strategies, brand positioning, and overall market growth. The ideal candidate will have a proven track record in medical device marketing, product development and launches, and strategic leadership to help American Surgical expand its market presence and revenue.

Key Responsibilities:

Marketing & Brand Strategy:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Enhance brand visibility and positioning in surgical markets and medical device industry.
• Oversee the creation of marketing campaigns, promotional materials, and digital initiatives to engage key stakeholders.

Product Management & Development:

• Lead end-to-end product management , from concept development to market launch and post-launch support.
• Work closely with R&D, Sales, and Regulatory teams to define product roadmaps, specifications, and competitive positioning.
• Conduct market research to identify trends, customer needs, and competitive threats.
• Develop and implement pricing strategies to optimize product profitability.

Sales Enablement & Market Growth:

• Collaborate with the sales team to develop go-to-market strategies , sales tools, and training programs.
• Establish key partnerships with industry influencers, hospitals, and healthcare professionals.
• Monitor KPIs and marketing analytics to measure campaign effectiveness and ROI.

Regulatory & Compliance Awareness:

• Ensure all marketing and product management activities adhere to industry regulations, FDA guidelines, and compliance requirements .
• Work closely with regulatory affairs to support product approvals and market entry.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Biomedical Engineering, or a related field (Master’s/MBA preferred).
• 7-10 years of experience in marketing, product management, or related roles within the medical device or surgical products industry .
• Strong understanding of product lifecycle management, brand strategy, and market expansion .
• Proven ability to develop and execute go-to-market strategies .
• Experience working with cross-functional teams , including R&D, Sales, and Regulatory Affairs.
• Excellent analytical, communication, and leadership skills.