Newsletter Editor - Deseret News Job at Deseret News in Salt Lake City

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Are you interested in finding ways to connect an audience with the hand-curated stream of quality news and journalism that they are seeking? Do you know how to take insights from data to create a multi-topic newsletter strategy that will enable a publisher to build a fiercely loyal audience? Do you understand the power of paying attention to the small details because they build up to a strong brand visibility and engagement? Then the Deseret News wants to talk to you.

The Deseret News seeks a data-driven Newsletter Editor to help manage strategy, vision and execution of the company’s newsletter program. This individual will work closely with editorial, product and sales teams to improve newsletter performance and drive subscriber growth. They will embrace structured experimentation, testing and emerging technologies.

Qualifications:

• A bachelor's degree in journalism, communications, a related field, or equivalent experience, is preferred. Journalism experience is highly valued.
• 4-6 years of experience in journalism, communications, or a related field
• Strong writing skills suited for a journalism environment, with the ability to write, edit and refine content and headlines effectively
• Basic understanding of design with an eye for aesthetics and detail
• Demonstrated ability to engage effectively with an audience and a keen interest in understanding user behavior
• Goal-oriented, taking ownership of responsibilities
• Sound understanding of accuracy and fairness
• Ability to work nights, weekends and holidays when required

Core Responsibilities:

• Drives the growth of subscribers and the performance of new and existing newsletters through detailed monitoring of metrics
• Collaborates with stakeholders on strategy and reports regularly on performance and key results
• Builds various emails, as needed, throughout the week
• Creates and manages a production schedule that ensures all newsletters are delivered
• Regularly works in the newsroom to coordinate and collaborate with colleagues from across the company
• Uses AI tools to enhance production without sacrificing journalistic integrity
• Provides dedicated subscriber support and ensuring an optimal subscriber experience
• Understands the Deseret News' existing and aspirational audiences

Day-to-Day Activities:

• Compiling and scheduling a variety of editorial-focused email newsletters
• Collaborating with colleagues to ensure consistent, timely delivery of newsletter content
• Coordinating with our sales team to ensure newsletters meet revenue targets
• Frequently analyzing newsletter metrics to monitor performance indicators and objectives
• Identifying data trends and providing actionable insights to the product/editorial teams to reinforce growth strategy
• Executing strategic testing, experiments and outreach (such as A/B testing and user surveys) designed to optimize and strengthen newsletter growth and engagement
• Streamlining and maintaining the cleanliness of newsletter lists
• Offering first-line support to our subscribers, answering inquiries and troubleshooting issues

An ideal candidate will have:

• Prior experience in email marketing, data analytics and A/B testing, coupled with an analytical mindset to leverage data in decision making
• Flexibility to adapt comfortably under shifting deadlines and evolving priorities
• A strong passion for crafting excellent content
• Comfort and familiarity with using CRM platforms (or similar) for automations, email drafting and user data management
• An interest in keeping up-to-date with the latest trends and developments in newsletters and digital publishing
• A habit of consuming newsletter publications from other news sources
• A familiarity with the history, heritage, culture and politics of Utah and its surrounding states

Our team

You will join an energetic group of colleagues who aspire to the best processes for development that fit our team. Our team members don't take themselves too seriously, but we are serious about working together as digital innovators.

Our culture

• Culture is a very important part of the Deseret News Publishing Company. We look for people who exhibit and exemplify our Cultural Beliefs:
• Think Audience — I understand and engage our audiences.
• Build Trust — I share my best, respect my colleagues and expect others to do the same.
• Be One — I collaborate to build a unified, world-class team.
• Align Daily — I align my efforts daily with our Key Results.
• Own It — I continually ask, "What else can I do to achieve our results?" and refuse to blame others.
• Go Big — I inform and influence the world in a way no one else does.

Our company

The Deseret News is Utah's oldest newspaper and the Beehive state's longest continuously-operating business. Our primary focus is digital and our reach is national and global with over half of our online readers living outside of Utah.