DIRECTOR OF DIGITAL MARKETING & ADVERTISING, Graduate Enrollment

Job Title: Director of Digital Marketing & Advertising, Graduate Enrollment

Location: Boston, Massachusetts

Position Type: Full-Time/Regular

Salary Grade: Grade 51

The Director of Digital Marketing & Advertising is responsible for developing and executing a cohesive and comprehensive digital marketing and advertising strategy to support Boston University’s enrollment goals for its 250+ masters and professional programs across its schools and colleges. Reporting to the Assistant Vice President, Strategic & Digital Marketing, this position serves as BU’s in-house digital advertising leader and subject-matter expert.

The Director will be responsible for setting the overarching strategy while also contributing to executional efforts as needed. This function is expected to evolve and expand over time in response to institutional needs and priorities. The Director will establish an internal Center of Excellence (COE) that partners with BU's schools and colleges to improve and maximize the university’s return on investment in the digital marketing space. The COE will be responsible for strategic planning and driving real-time and local decision-making to optimize school/college advertising efforts.

This position will also play a key role in the implementation and leveraging of Slate CRM to enhance university-wide visibility into the ROI of advertising on enrollment efforts. Additionally, the role provides strategic influence toward organic marketing efforts, ensuring coordination between paid and organic initiatives to optimize results.

This role requires deep expertise in contemporary digital advertising as it will oversee all aspects of paid digital advertising, including strategy, implementation, analysis, vendor management, and university-wide trafficking taxonomy governance. As a key leader in the central Graduate Enrollment unit, the Director will provide strategic guidance and influence to ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results to increase enrollment in BU’s master’s programs.

Required Skills:

1. Resume and cover letter required
2. Bachelor’s degree
3. Master’s degree preferred
4. 5-8 years of experience

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status.

To apply, visit this link.

#J-18808-Ljbffr