Brand Marketing Director - Remote

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.For over 110 years, the American Cancer Society has improved the lives of people with cancer and their families but its ability to transform the lives of millions of people is not well told, understood or communicated. To help drive awareness, engagement, and support for our cause, the American Cancer Society is seeking a dynamic and experienced Director of Brand Marketing to lead brand strategy and bring the American Cancer Society story to life through various campaigns that resonate with mass market target audiences.This strategic marketing professional will play a pivotal role in crafting compelling content and developing integrated data-driven marketing plans to continue to grow the American Cancer Society brand and deliver against stated brand metric objectives. This role, reporting to the VP Marketing Strategy, will work closely with marketing leadership and collaborate with peers across the marketing and communications departments.***This is a remote position that can be home-based anywhere within the United States.***MAJOR RESPONSIBILITIESBrand Development & LeadershipBrand and Content Strategy: Drive the development and implementation of audience-led brand strategic plans, including applying audience segmentation insights, leveraging brand positioning, and executing long-term content planning.Audience Mindset: Working with Insights team partners, develop deep understanding of key mass market audiences through research, journey mapping, and ongoing analysis.Enterprise Brand Content Strategy: Develop and oversee a unique brand point-of-view and opportunities for enterprise content development across key audience groups.Business Influence: Communicate strategic opportunities and recommendations to senior leaders, negotiating solutions that maintain brand integrity and drive business growth.Campaign Development & ExecutionOmni-Channel Direction: Lead the development and implementation of sophisticated national integrated brand advertising campaigns across various channels (broadcast, PSA, digital, social, print, etc.) to differentiate the brand and drive business outcomes.Collaboration: Partner with internal cross-functional teams (strategy, creative, insights, digital) and external agencies to create and optimize engaging content across various platforms to attract, inform, and inspire mass market target audiences.Test & Learn: Drive innovation through test-and-learn methodologies, continually optimizing campaign performance and identifying new opportunities.Reporting & Communications: Present brand marketing strategies, campaign results and learnings to audiences at all levels of the organization to influence alignment and/or strategic decision making.Innovation: Stay ahead of industry trends and cultural shifts to evolve our approach to brand marketing through business cases.Budget Management: Monitor program and project budgets and resource plans effectively and in collaboration with Project Management, to optimize donor dollars to achieve the best results.Quality Assurance: Ensure that all marketing materials and campaigns meet the highest quality and brand standards and are delivered on time.FORMAL KNOWLEDGE7+ years experience with a record of progressively responsible positions and cross-functional team leadership.Deep understanding and proven track record of developing brand and content strategy.Proven track record of success in developing and executing audience-led, data-driven multi-channel marketing campaigns and strategies.Expertise and proven success in brand storytelling, audience segmentation and messaging/content development.Excellent communication, negotiation, and presentation skills (written and verbal) to influence at all levels.Understanding of the current media environment, including traditional, PSA, digital and emerging platforms plus current trends.Familiarity with the non-profit and consumer giving landscape. Prior experience working within the non-profit sector (optional but highly valuable)Experience developing and managing marketing budgets.Experience with creating inclusive marketing & communications requiredCOMPETENCIES/SKILLSStrong marketing skillset with proven ability to lead and influence cross-functional teams to deliver results.Strategic mindset and ability to translate business needs/objectives and audience insights into impactful strategies, actionable plans and creative drivers.Ability to provide clear creative direction across paid, earned, shared, and owned channels.Ability to distill complex, high quantity and sometimes contradictory information to effectively solve problems and manage complexityExceptional verbal and written communication skills with the ability to clarify and translate strategy and activation plans to both senior leadership and peer colleaguesAbility to solve complex problems and negotiate effectively with partnersAble to find creative, innovative solutions within acceptable parameters; inspire team to create new thinking and ideasMulti-cultural marketing acumen and personal commitment to DEIEnsures accountability by holding self and others accountable to meet commitments to deliver work on time and on budget.Personal values consistent with ACS core values: Integrity, compassion, courage, determination, diversitySPECIAL MENTAL OR PHYSICAL DEMANDSWork is normally performed in a typical interior/office work environment.No or very limited physical effort required.No or very limited exposure to physical risk.Ability to travel on as-needed basisThe starting rate is $102,000 to $125,000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and educationThe American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.