Direct Marketing Manager

We are looking for a cards industry professional to lead Direct Marketing/Campaign Management for Credit Cards & Personal Lines/Loans Acquisition Marketing.

Responsibilities include:

1. Long-term campaign strategy development, annual marketing program planning, campaign & offer matrix design, test design & prioritization, budget management, direct mail investment decisions & cross-functional team management to ensure full-cycle direct marketing program implementation.
2. The scope of the role is broad & includes Credit Card & Personal Loans/Lines campaigns across Prescreened & Invite-to-Apply offers spanning various channels like Branches, Direct Mail, Telemarketing, ATM, Digital etc.
3. The individual will be required to provide leadership to a team of process managers & analysts who support the role.
4. Strong strategic focus coupled with ability to translate complex marketing strategy into direction for program implementation, process management skills, extensive Credit Card Campaign experience & strong leadership skills.
5. Ability to prepare well-structured, effective business cases & strategy presentations grounded in logical analytical insights are a must.
6. Ability to lead cross-functionally, partnering with both internal (Risk, Finance, Analytics & Segment Management etc.) & external teams (Bureau, Data Processors & Mail Vendors).
7. Knowledge of industry practices used for Credit Card Prescreening, Invite-To-Apply campaigns along with familiarity with Credit Bureau practices is required.

Specifically this individual will be responsible for:

1. Acquisition Campaign Strategy & Planning for Credit Cards & Personal Loans/Lines Develop & manage Direct Marketing long-term strategy & annual program plan.
2. Develop the Campaign Calendar.
3. Develop & execute extensive program communications around campaign calendar, campaign design, change management & success of the programs.
4. Analyze & make recommendations on mailing decisions, application of response models by channel & size of the campaigns.
5. Provide direction on DM program short & long term test designs ensure that test size of marketing cells & timing of test execution supports a robust Test & Learn methodology.
6. Drive disciplined Test & Learn strategy to continue to refine program effectiveness & ROI based on the results of previous tests.
7. Track & analyze program performance results & synthesize insights to develop future strategy recommendations.
8. Collaborate with cross-functional partners List Processing, Analytics, Systems, Operations, Creative team, Channel Management & Product/Segment management teams to ensure effective management of the Direct Marketing area to deliver business results on time & within budget.
9. Ensure strict adherence to compliance & privacy regulations & policies.
10. Manage a team of 8 to 10 senior process managers & campaign managers. Motivate, grow & develop team members to meet business needs & objectives.

Basic Qualifications:

1. 7+ years database marketing experience and 4+ years management experience.

Minimum Qualifications:

1. 7+ years Financial Services Marketing experience.
2. 8+ years of Credit Card direct marketing strategy development & program management expertise across channels.
3. 4+ years of People Management experience - including senior team members.
4. 3+ years of Budget management experience.
5. Strong database marketing experience & ability to use customer data & insights to develop effective acquisition strategies.
6. Strong understanding of the credit card business P&L, customer behavior drivers & cards marketing regulations is required.
7. Understanding of creative development & management process is desired.
8. Excellent strategic thinking, analytical skills, & influencing abilities.
9. Ability to structure business cases & lead effective strategy presentations with the objective of gaining influence/buy-in from a broad-ranging audience is required.
10. Background in process management & project management disciplines with their application to credit card marketing is highly desired.
11. Undergrad degree in quantitative sciences (Math, Economics, Statistics etc) is highly desirable.
12. MBA is preferred.