Klaviyo is a leading marketing automation platform that empowers businesses to connect with their customers and drive revenue through personalized and data-driven campaigns. We are seeking a skilled GTM (Go-To-Market) Marketing Integrations/Salesforce Developer to join our team and play a critical role in optimizing our Marketing Systems to support our marketing strategies and objectives.
About the role:
As the Marketing Systems Developer at Klaviyo, you will be responsible for managing, customizing, and maintaining our Marketing Automation System and Salesforce platform to enable effective marketing operations and data-driven decision-making. This role will also take on admin ownership of various marketing system tools and their integrations. You will work closely with the marketing team and serve as a direct line of systems support for Marketing operations to ensure that all tools are utilized to their fullest potential to drive success.
The ideal candidate has a strong background with Marketing Automation Systems like Klaviyo, Hubspot, Marketo, and/or Salesforce development. Also needed is an understanding of tools within the Marketing Techstack and integrations between systems. A history of implementing Lead to Opportunity processes as they traverse a marketing tech stack will be critical. This person will have a proven record of working collaboratively across their team and various departments within their organization. This is someone who thrives in a high-growth environment, takes ownership of processes and changes within our tools, and finds joy in continuous learning of our go-to-market initiatives.
Key Responsibilities:
- Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective technical solutions.
- Customize and configure tools and system architecture to support marketing automation, lead generation, lead nurturing, and campaign tracking.
- Create and maintain custom data pipelines and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
- Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
- Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
- Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
- Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency.
- Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
- Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
- Troubleshoot and resolve technical issues related to Marketing and Sales system configuration and integrations.
- Contribute to the development and maintenance of documentation for Salesforce processes and procedures.
Requirements and qualifications:
- Bachelor's degree in Business, Marketing, Information Technology, or related field.
- 2+ years experience as a Marketing Automation developer/admin.
- 3+ years experience as a Salesforce developer/admin, with a focus on supporting marketing operations and campaigns.
- Salesforce Administrator certification is preferred.
- Strong understanding of marketing processes, lead management, and demand generation strategies.
- Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
- Experience with marketing automation platforms (such as Klaviyo, Hubspot, Marketo, Eloqua), and integrating them with Salesforce.
- Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication skills and ability to work collaboratively across teams.
- Problem-solving mindset with a proactive approach to addressing challenges.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Marketing and Administrative tools: Marketo, Hubspot, Clearbit, DemandTools, 6Sense, LeanData, Jira, GSuite, Monday, On24, Qualified.
- Proficiency in Salesforce APEX.