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NOBULL International Limited

Manager, Product Marketing

NOBULL International Limited, Boston

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NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition, and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.

Responsibilities
  • Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products.
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Collaborate with cross-functional teams including Product Development and Customer Service to ensure alignment on product positioning and messaging.
  • Create compelling product messaging and positioning that differentiates our products in the market.
  • Develop and manage go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials.
  • Monitor and analyze the performance of product marketing initiatives and adjust strategies as needed to achieve business goals.
  • Provide regular reports and updates to senior management on product marketing activities and results.
  • Stay up-to-date with industry trends and best practices in product marketing and wellness.
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
  • Minimum of 5 years of experience in product marketing, preferably in the wellness industry.
  • Proven track record of successful product launches and marketing campaigns.
  • Strong analytical skills and ability to interpret market data and trends.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Creative thinker with a passion for wellness and health products.
  • Proficiency in marketing tools and software.

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