Global Marketing Lead

This is a full-time on-site role for a Global Marketing Lead at Linnovate Partners. The Global Marketing Lead will be responsible for developing and implementing marketing strategies, managing campaigns, conducting market research, analyzing data, and collaborating with cross-functional teams globally to drive marketing initiatives.

Responsibilities

1. Strategic Marketing Leadership
   1. Lead the creation of marketing plans and leveraging on consumer insights to ensure alignment with local market demands.
   2. Define and communicate a clear, high-level strategic direction for marketing to top management and affiliates, offering a comprehensive bird's-eye view of company objectives.
   3. Develop and execute integrated marketing campaigns that align with the company’s long-term objectives, ensuring consistency across all initiatives to drive sustainable growth.
   4. Conduct in-depth competitor analysis to evaluate market positioning and strategies and collaborate with internal teams to shape and implement effective company strategies that maintain a competitive edge.
2. Capability Building and Talent Development
   1. Enhance marketing capabilities across all markets as well as training for sales affiliates.
   2. Reinforce best practices sharing to ensure consistent and effective marketing approaches across regions.
3. Integrated Marketing Initiatives
   1. Design and execute marketing activities focused on driving product awareness, demand generation, and sales growth.
   2. Develop and forecast marketing initiatives based on consumer insights and analysis of emerging business opportunities.
4. Stakeholder Collaboration
   1. Foster and sustain strong relationships with key stakeholders, including the global marketing team, sales teams, technical teams, and customers, to ensure alignment and drive business objectives.
   2. Serve as the primary coordinator and representative for the region, facilitating effective collaboration and communication.
   3. Work cross-functionally across regions to execute both annual and long-term marketing plans in partnership with affiliates.
5. Market Awareness and Analysis
   1. Stay informed about market trends, competitor activities, and regulatory developments, ensuring adaptive strategies that keep us ahead in the market.
6. Financial Stewardship
   1. Develop and manage regional marketing budgets, ensuring efficient resource allocation and maximized ROI.

Qualifications

1. Minimum of 10 years of working experience.
2. Financial services or professional services background is a plus.
3. Regional exposure.
4. Global Marketing Strategy, Campaign Management, and Data Analysis skills.
5. Market Research and Cross-functional Team Collaboration skills.
6. Digital Marketing and Brand Management skills.
7. Excellent written and verbal communication skills.
8. Ability to work independently and in a team.
9. Experience in the blockchain or cybersecurity industry is a plus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Financial Services and Venture Capital and Private Equity Principals