Karkidi
We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. There are two main components of this role:
- overseeing the day-to-day management of our paid social channels, which includes conducting optimization tests to improve efficiency, and
- exploring new opportunities to extend our reach beyond existing paid marketing channels.
What you’ll do
- Manage paid social campaigns through the Smartly platform, focusing on scalable and efficient user growth
- Test and scale new channels and growth opportunities
- Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
- Run our Europe paid marketing program alongside the International team
- Generate insights about our customers and regularly conduct tests including (but not limited to) creative/copy testing, landing page optimization, and audience targeting, to optimize the full-funnel experience
- Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
- Work cross-functionally alongside Product, Creative, Data Science, Finance, International and other Marketing functions to develop and run impactful experiments.
Qualifications
- 4+ years of direct, hands-on experience managing campaigns on Meta and other paid social platforms, focused on optimizing for down-funnel metrics (payback, ROAS, etc.).
- Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
- Proficiency with marketing automation tools (Smartly or similar feed-based campaign management tools) is a strong plus
- Experience in managing a cross-border program is a plus
- Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
- AB testing knowledge and experience
- Experience working cross-functionally to generate new insights and develop testing ideas
- Strong organization skills, attention to detail, and a passion for optimizing processes
- Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
- Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
Salary Range
San Francisco: the pay range for this role is $135,500 to $186,500 per year.
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