Marketing - Project Manager

Duration: 6+ months
Position: Marketing - Project Manager
Location: San Francisco CA
Interview Mode: Video
Prefers candidates local to the Bay area or New York.

Marketing at Client is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization. Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of Gap Inc.'s iconic brands.

What You'll Do

• Manage video creative trafficking for Athleta, Client and BR brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmatic, direct, social and influencer video.
• Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content.
• Lead standardization of airtable usage across client, Athleta and BR.
• Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories.
• Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed.
• Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns.
• Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate Client's brands in the marketplace.
• Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends.
• Support video team in sharing video insights for the Client portfolio.

Competencies

• Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices.
• Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results.
• Leadership: Demonstrate ability to work independently, facilitate collaboration, identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions.
• Teamwork: Execute the directives of Client's mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly.
• Ownership: Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative.

Who You Are

• 4+ years marketing experience with 3+ years experience in paid media.
• Experience planning and executing brand media, programmatic and direct campaigns.
• Knowledge of video landscape, creative best practices, and trends.
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Job #: 25-24199

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Project Management and Information Technology

Industries: Staffing and Recruiting