Marketing Manager, Digital

Job Description:

The Digital Marketing Manager is responsible for developing and executing the digital marketing demand generation strategy for a $200M+ portfolio, including 3D Imaging, Digital Sensors, Intraoral Scanning, and Software. This role is part of a remote team across the US, with office space available in Quakertown, PA, or Brea, CA.

Essential Duties and Responsibilities:

1. Lead Generation Strategies : Create and implement marketing lead generation strategies and programs that align with the company’s overall business objectives. This includes email campaigns, paid social media, and paid search.
2. Customer Segmentation : Define and segment customers to determine appropriate outreach strategies.
3. Digital Marketing Execution : Plan and execute digital marketing strategies, including content creation, landing pages, email editorial calendar, and monthly newsletters.
4. Collaboration : Work closely with the sales and marketing teams to align efforts and drive revenue.
5. Data and Analytics : Use data and analytics to measure and improve the performance of demand generation efforts.
6. Database Management : Evaluate and maintain marketing databases and software to ensure usability.
7. A/B Testing and Optimization : Develop and execute A/B testing and lead nurture flow strategies, optimizing campaigns and programs.
8. Relationship Management : Develop and maintain relationships with partners, influencers, and other stakeholders.
9. Performance Measurement : Measure and report on the performance of all marketing campaigns.
10. Sales Support : Provide robust support to the sales team through weekly marketing updates.

Job Requirements:

REQUIRED:

1. Bachelor's degree from a 4-year college or university required.
2. 2+ years of related experience in demand generation or marketing role. Preference is for marketing experience to be within the medical device/dental sector.

PREFERRED SKILLS:

1. Strong analytical skills used to drive decision-making and report effectiveness.
2. Proven ability to work independently to drive initiatives, communicate in a proactive and timely manner, and raise concerns when issues arise.
3. Strong attention to detail in communications and operational execution.
4. Interpersonal skills to effectively work within the team.
5. A high degree of intellectual curiosity and effective time management skills.
6. Dental/medical device industry experience preferred.
7. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
8. Ability to write reports and business correspondence.
9. Ability to effectively present information and respond to questions from groups of managers, sales team members, customers, and the general public.
10. Up to 10% overnight travel; to customers, tradeshows, dealer meetings, and other business-related travel.

Physical Demands:

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, sit, communicate, and operate a computer and telephone.

Work is conducted in a standard office and light manufacturing floor environment with moderate noise.

Light to moderate lifting may be required at times.

Target Market Salary Range:

$101,600 - $152,400

Operating Company:

DEXIS

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.