Beacon Talent
Our client is a growth stage, venture backed FinTech company revolutionizing the mortgage industry. They are seeking a B2B Marketer who understands how to build a high performance revenue funnel in the B2B fintech space. This person needs to have a deep passion for product lead growth strategies and a broad B2B acquisition toolset.
Key Responsibilities
Develop and Execute Demand Generation Strategies:
Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO/SEM) to drive qualified leads and conversions. Optimize the Funnel:
Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel. Content-Driven Engagement:
Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement. Leverage Marketing Technology:
Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting. Analyze and Report Performance:
Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI. Collaborate Cross-Functionally:
Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives. What We’re Looking For
Fintech Experience:
3-7 years of experience in demand generation, marketing, or a related field, with a focus on fintech. Product Marketing Knowledge:
Proven experience aligning demand generation campaigns with product marketing strategies. Data-Driven Mindset:
Strong analytical skills with the ability to derive insights from campaign performance data. Marketing Expertise:
Proficiency in marketing automation, CRM platforms, and digital advertising tools. Growth-Driven Mentality:
Comfortable working in a fast-paced environment with a focus on scaling initiatives effectively. Collaborative and Creative:
A team player with excellent communication skills and a knack for creative problem-solving. What’s in It for You?
Join a forward-thinking fintech company that’s reshaping the industry. Collaborate with a team of talented, passionate professionals. Competitive salary and equity opportunities.
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Key Responsibilities
Develop and Execute Demand Generation Strategies:
Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO/SEM) to drive qualified leads and conversions. Optimize the Funnel:
Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel. Content-Driven Engagement:
Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement. Leverage Marketing Technology:
Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting. Analyze and Report Performance:
Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI. Collaborate Cross-Functionally:
Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives. What We’re Looking For
Fintech Experience:
3-7 years of experience in demand generation, marketing, or a related field, with a focus on fintech. Product Marketing Knowledge:
Proven experience aligning demand generation campaigns with product marketing strategies. Data-Driven Mindset:
Strong analytical skills with the ability to derive insights from campaign performance data. Marketing Expertise:
Proficiency in marketing automation, CRM platforms, and digital advertising tools. Growth-Driven Mentality:
Comfortable working in a fast-paced environment with a focus on scaling initiatives effectively. Collaborative and Creative:
A team player with excellent communication skills and a knack for creative problem-solving. What’s in It for You?
Join a forward-thinking fintech company that’s reshaping the industry. Collaborate with a team of talented, passionate professionals. Competitive salary and equity opportunities.
#J-18808-Ljbffr