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Beacon Talent

Director, Account Based Marketing

Beacon Talent, Oakland

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Our client is a growth stage, venture backed FinTech company revolutionizing the mortgage industry. They are seeking a B2B Marketer who understands how to build a high performance revenue funnel in the B2B fintech space. This person needs to have a deep passion for product lead growth strategies and a broad B2B acquisition toolset.

Key Responsibilities

Develop and Execute Demand Generation Strategies:

Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO/SEM) to drive qualified leads and conversions.Optimize the Funnel:

Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel.Content-Driven Engagement:

Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement.Leverage Marketing Technology:

Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting.Analyze and Report Performance:

Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI.Collaborate Cross-Functionally:

Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives.What We’re Looking For

Fintech Experience:

3-7 years of experience in demand generation, marketing, or a related field, with a focus on fintech.Product Marketing Knowledge:

Proven experience aligning demand generation campaigns with product marketing strategies.Data-Driven Mindset:

Strong analytical skills with the ability to derive insights from campaign performance data.Marketing Expertise:

Proficiency in marketing automation, CRM platforms, and digital advertising tools.Growth-Driven Mentality:

Comfortable working in a fast-paced environment with a focus on scaling initiatives effectively.Collaborative and Creative:

A team player with excellent communication skills and a knack for creative problem-solving.What’s in It for You?

Join a forward-thinking fintech company that’s reshaping the industry.Collaborate with a team of talented, passionate professionals.Competitive salary and equity opportunities.

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