Anthropic
About the role
We are seeking an experienced Field Marketing Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.Responsibilities:
Build and lead a high-performing, global field marketing teamDevelop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goalsHave the ability to design and implement sophisticated ABM programs targeting strategic accountsCreate and manage field marketing initiatives that amplify our presence in key marketsEstablish and optimize lead qualification processes and scoring mechanismsPartner with sales leadership to align demand generation programs with territory and account-specific goalsDefine and track key performance metrics across all demand generation programsLead budget planning and allocation across multiple programs and regionsDevelop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategiesDrive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnelLead the development of targeted content and programs for different market segments and buyer personasManage technology stack optimization and reporting for demand generation activitiesBuild strong relationships with sales, product marketing, and other key stakeholdersDrive continuous improvement in program effectiveness through data analysis and feedback loopsYou may be a good fit if you:
Have 10+ years of B2B marketing experience, with significant time in field marketing and ABMHave a track record of successfully building and scaling demand generation programs from the ground upHave demonstrated success in contributing to significant revenue goals through integrated marketing initiativesPossess extensive experience building and leading demand generation teamsHave a proven track record of developing and executing successful ABM programsDemonstrate deep understanding of B2B enterprise sales cycles and buying processesHave international marketing experience and understanding of regional market dynamicsAre highly skilled in marketing analytics and attribution modelingHave strong financial acumen and experience managing large marketing budgetsExcel at cross-functional collaboration and stakeholder managementHave experience marketing complex technical products, preferably in enterprise software or AI/MLAre comfortable operating in a fast-paced, rapidly evolving environment
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We are seeking an experienced Field Marketing Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.Responsibilities:
Build and lead a high-performing, global field marketing teamDevelop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goalsHave the ability to design and implement sophisticated ABM programs targeting strategic accountsCreate and manage field marketing initiatives that amplify our presence in key marketsEstablish and optimize lead qualification processes and scoring mechanismsPartner with sales leadership to align demand generation programs with territory and account-specific goalsDefine and track key performance metrics across all demand generation programsLead budget planning and allocation across multiple programs and regionsDevelop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategiesDrive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnelLead the development of targeted content and programs for different market segments and buyer personasManage technology stack optimization and reporting for demand generation activitiesBuild strong relationships with sales, product marketing, and other key stakeholdersDrive continuous improvement in program effectiveness through data analysis and feedback loopsYou may be a good fit if you:
Have 10+ years of B2B marketing experience, with significant time in field marketing and ABMHave a track record of successfully building and scaling demand generation programs from the ground upHave demonstrated success in contributing to significant revenue goals through integrated marketing initiativesPossess extensive experience building and leading demand generation teamsHave a proven track record of developing and executing successful ABM programsDemonstrate deep understanding of B2B enterprise sales cycles and buying processesHave international marketing experience and understanding of regional market dynamicsAre highly skilled in marketing analytics and attribution modelingHave strong financial acumen and experience managing large marketing budgetsExcel at cross-functional collaboration and stakeholder managementHave experience marketing complex technical products, preferably in enterprise software or AI/MLAre comfortable operating in a fast-paced, rapidly evolving environment
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