LegalZoom.com, Inc.
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.At the end of 2021, LegalZoom officially committed to being a remote-first company. Remote-first means that Zoomers are not expected to come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.Overview
As a Senior Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience mentoring more junior members on the team and work collaboratively across all areas of the organization.You will
Establish positioning, packaging and pricing for your business portfolio of productsRecommend commercialization and campaign opportunities to meet or exceed business goalsDevelop go-to-market strategies to support product launches and drive conversions and revenueOwn the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoomUnderstand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeysMonitor business health, trends, and changing consumer needs to develop actions plans for your business segmentsInfluence product strategy, testing, research and content roadmaps to optimize our positionSpearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messagingCreate and optimize claims and messaging that will resonate with prospective customersDevelop and maintain sales collateral to support sales teamsWork with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experienceYou have
8+ years of marketing experience, with at least 4 years specifically in Product MarketingExperience driving nationwide campaigns, communications, go-to-market initiatives, and revenueAbility to apply consumer insights, research and testing to drive world-class marketing strategyExperience developing pricing and promotion strategiesExperience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next stepsExperience influencing product strategy, design and development timelines and processesExcellent communication skills (written and verbal), comfortable presenting to executives and partnersStrong experience writing creative briefsSuccess working with product, creative, sales, legal, finance, operations, customer service and quality assurance teamsBachelor’s degree required; MBA or higher degree preferredRemote Employees should confirm that the internet service available has adequate bandwidth to support all work processesLegalZoom is a remote-first company and the national range for this role is $121,500 - $157,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.401k, With Matching ContributionsShort-Term/Long-Term Disability InsurancePlus other wellness benefits to include:Fringe lifestyle benefits up to $250Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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As a Senior Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience mentoring more junior members on the team and work collaboratively across all areas of the organization.You will
Establish positioning, packaging and pricing for your business portfolio of productsRecommend commercialization and campaign opportunities to meet or exceed business goalsDevelop go-to-market strategies to support product launches and drive conversions and revenueOwn the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoomUnderstand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeysMonitor business health, trends, and changing consumer needs to develop actions plans for your business segmentsInfluence product strategy, testing, research and content roadmaps to optimize our positionSpearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messagingCreate and optimize claims and messaging that will resonate with prospective customersDevelop and maintain sales collateral to support sales teamsWork with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experienceYou have
8+ years of marketing experience, with at least 4 years specifically in Product MarketingExperience driving nationwide campaigns, communications, go-to-market initiatives, and revenueAbility to apply consumer insights, research and testing to drive world-class marketing strategyExperience developing pricing and promotion strategiesExperience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next stepsExperience influencing product strategy, design and development timelines and processesExcellent communication skills (written and verbal), comfortable presenting to executives and partnersStrong experience writing creative briefsSuccess working with product, creative, sales, legal, finance, operations, customer service and quality assurance teamsBachelor’s degree required; MBA or higher degree preferredRemote Employees should confirm that the internet service available has adequate bandwidth to support all work processesLegalZoom is a remote-first company and the national range for this role is $121,500 - $157,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.401k, With Matching ContributionsShort-Term/Long-Term Disability InsurancePlus other wellness benefits to include:Fringe lifestyle benefits up to $250Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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