Marriott
Location
Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814Schedule
Full TimeLocated Remotely?
NPosition Type
ManagementThis is a temporary position.The FLEX Director, Marketing Intelligence supports the business priorities of Marriott’s Marketing organization. This position is part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriott’s marketing strategies. As a Marketing Intelligence FLEX Director, the role will lead a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on Performance Marketing, Paid Media and Marketing Mix Modeling. The FLEX Director will be responsible for designing and implementing causal incrementality experiments, models, and analyses to deliver insights around causal marketing performance to marketing stakeholders across the organization. The FLEX Director operates with considerable independence, developing actionable insights, while managing multiple competing priorities and stakeholders.This position is part of the Strategy, Business Intelligence & Data (SBID) - Topline Intelligence team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C customer journeys.CANDIDATE PROFILE
Education and Experience RequiredBachelor’s or advanced degree from an accredited college or university in a quantitative discipline (economics/econometrics, statistics, engineering, operations research, mathematics, etc.)7+ years of work experience in the areas of analytics, marketing strategy or consulting, demonstrating progressive career growth and a pattern of exceptional performance in analytically driven organizationsDemonstrated analytical ability with strong knowledge of data modeling, econometric, statistical analysis techniques, and ability to synthesize and analyze large volumes of complex information from multiple sourcesExperience leading teams directly and/or indirectly through projectsDemonstrated experience with SQL, R and/or Python, TableauEducation and Experience PreferredMBA or advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc.Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutionsDemonstrated success with data exploration skills, and mining billions of recordsExperience working in with digital marketing and media landscape, attribution, identity management and CRMExperience developing and implementing attribution and marketing mix modelsExperience analyzing customer behavior and profiles, building propensity models and segments for targetingDemonstrated ability in executing advanced analytic tasks (including but not limited to predictive modeling, segmentation, DOE, forecasting, etc.) and creating meaningful analytical outputsExperience presenting analysis and recommendations to senior level executives, with a demonstrated track record of generating insight through analysis and presenting the information in a manner which impacts key strategy or investment decisionsHands-on experience developing and delivering projects in a consulting settingDemonstrated initiative to solve problems, handle complex work with little supervisionPassion for data driven decision making and demonstrated ability to solve complex ambiguous problems through meaningful analysesDemonstrated ability to work as both a team member and team leader to achieve results in a teamwork environmentDemonstrated ability to think strategically and ‘big picture,’ to formulate appropriate analytic solutions to solve client business needsExperience working in B2C environments with hands-on experience in customer modeling and analyticsExperience with DOE/RCT and A/B and multivariate testing in a marketing or digital landscapeExperience with digital marketing platforms including Google, Campaign Manager, Facebook, AdWords, SA 360, GA 360Experience with Adobe set of marketing tools such as Adobe Campaign, Audience Management, AnalyticsHands-on experience with causal econometric techniques (RDD, diff-in-diff, RCT)CORE WORK ACTIVITIES
Core ResponsibilitiesAnalyzes detailed online behavioral data, enterprise customer data, and transactions data to improve conversion rates and the profitability across Marriott’s digital marketing effortsPresents analysis and reports (scheduled and ad hoc) on the effectiveness of these programs to marketing teams and senior managementPartners with marketing agencies and vendors to integrate additional external data sources and broaden analysisBuilds predictive statistical models to help define Marriott’s online customer acquisition and revenue generation strategies, improves online marketing program ROI, and increases hotel profitConstructs test plans to quantify lift of marketing programs over a controlSets up and manages program KPIs by designing and implementing comprehensive, measurable testing plansSynthesizes data to translate results into KPIs for the evaluation of the efficacy of the campaignPartners with Marketing leaders to support their efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for future effortsConducts deep dive analytics relative to customer acquisitionDevelops and presents analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior managementExplains complex analytics to a broad audience with varying levels of technical background and understandingProvides project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communicationsHelps define technical standards for online marketing analysis and reporting data, including data acquisition, data management, and report development, distribution and maintenanceQA’s campaign reporting processes, analyses and data models to ensure that tracking applications are working properly and data is accurate and consistent for analysisHelps monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issuesLeadership
Translates high-level business problems into more specific questions which can be answered by data-driven analysis and recommendationsDevelops innovative analytical methodologies to answer strategic questions across the organization and empower others to apply your methodology to new problemsPresents data with a clear point of view so insights can be used to help drive business strategyEnsures all team outputs are high quality and credible for stakeholder consumptionThe hourly pay range for this position is $71.63 to $95.58. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, and other life and work wellness benefits. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.
#J-18808-Ljbffr
Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814Schedule
Full TimeLocated Remotely?
NPosition Type
ManagementThis is a temporary position.The FLEX Director, Marketing Intelligence supports the business priorities of Marriott’s Marketing organization. This position is part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriott’s marketing strategies. As a Marketing Intelligence FLEX Director, the role will lead a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on Performance Marketing, Paid Media and Marketing Mix Modeling. The FLEX Director will be responsible for designing and implementing causal incrementality experiments, models, and analyses to deliver insights around causal marketing performance to marketing stakeholders across the organization. The FLEX Director operates with considerable independence, developing actionable insights, while managing multiple competing priorities and stakeholders.This position is part of the Strategy, Business Intelligence & Data (SBID) - Topline Intelligence team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C customer journeys.CANDIDATE PROFILE
Education and Experience RequiredBachelor’s or advanced degree from an accredited college or university in a quantitative discipline (economics/econometrics, statistics, engineering, operations research, mathematics, etc.)7+ years of work experience in the areas of analytics, marketing strategy or consulting, demonstrating progressive career growth and a pattern of exceptional performance in analytically driven organizationsDemonstrated analytical ability with strong knowledge of data modeling, econometric, statistical analysis techniques, and ability to synthesize and analyze large volumes of complex information from multiple sourcesExperience leading teams directly and/or indirectly through projectsDemonstrated experience with SQL, R and/or Python, TableauEducation and Experience PreferredMBA or advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc.Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutionsDemonstrated success with data exploration skills, and mining billions of recordsExperience working in with digital marketing and media landscape, attribution, identity management and CRMExperience developing and implementing attribution and marketing mix modelsExperience analyzing customer behavior and profiles, building propensity models and segments for targetingDemonstrated ability in executing advanced analytic tasks (including but not limited to predictive modeling, segmentation, DOE, forecasting, etc.) and creating meaningful analytical outputsExperience presenting analysis and recommendations to senior level executives, with a demonstrated track record of generating insight through analysis and presenting the information in a manner which impacts key strategy or investment decisionsHands-on experience developing and delivering projects in a consulting settingDemonstrated initiative to solve problems, handle complex work with little supervisionPassion for data driven decision making and demonstrated ability to solve complex ambiguous problems through meaningful analysesDemonstrated ability to work as both a team member and team leader to achieve results in a teamwork environmentDemonstrated ability to think strategically and ‘big picture,’ to formulate appropriate analytic solutions to solve client business needsExperience working in B2C environments with hands-on experience in customer modeling and analyticsExperience with DOE/RCT and A/B and multivariate testing in a marketing or digital landscapeExperience with digital marketing platforms including Google, Campaign Manager, Facebook, AdWords, SA 360, GA 360Experience with Adobe set of marketing tools such as Adobe Campaign, Audience Management, AnalyticsHands-on experience with causal econometric techniques (RDD, diff-in-diff, RCT)CORE WORK ACTIVITIES
Core ResponsibilitiesAnalyzes detailed online behavioral data, enterprise customer data, and transactions data to improve conversion rates and the profitability across Marriott’s digital marketing effortsPresents analysis and reports (scheduled and ad hoc) on the effectiveness of these programs to marketing teams and senior managementPartners with marketing agencies and vendors to integrate additional external data sources and broaden analysisBuilds predictive statistical models to help define Marriott’s online customer acquisition and revenue generation strategies, improves online marketing program ROI, and increases hotel profitConstructs test plans to quantify lift of marketing programs over a controlSets up and manages program KPIs by designing and implementing comprehensive, measurable testing plansSynthesizes data to translate results into KPIs for the evaluation of the efficacy of the campaignPartners with Marketing leaders to support their efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for future effortsConducts deep dive analytics relative to customer acquisitionDevelops and presents analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior managementExplains complex analytics to a broad audience with varying levels of technical background and understandingProvides project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communicationsHelps define technical standards for online marketing analysis and reporting data, including data acquisition, data management, and report development, distribution and maintenanceQA’s campaign reporting processes, analyses and data models to ensure that tracking applications are working properly and data is accurate and consistent for analysisHelps monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issuesLeadership
Translates high-level business problems into more specific questions which can be answered by data-driven analysis and recommendationsDevelops innovative analytical methodologies to answer strategic questions across the organization and empower others to apply your methodology to new problemsPresents data with a clear point of view so insights can be used to help drive business strategyEnsures all team outputs are high quality and credible for stakeholder consumptionThe hourly pay range for this position is $71.63 to $95.58. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, and other life and work wellness benefits. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.
#J-18808-Ljbffr