Skillz
Creative Marketing Lead, Performance Marketing
If you want to build, develop, and see your impact, join Skillz and level up your Career!Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.Why SkillzCulture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win.Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents.Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.Time off: We offer competitive paid time off (PTO) & company holidays, including a company-wide shutdown between Christmas and New Years.Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters.Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, and many more.Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities.About the Job: Creative Marketing Lead, Performance MarketingThis role will bridge creative strategy and performance marketing by leveraging data-driven insights to inform creative production. They will manage external agencies to ensure creatives are optimized for revenue growth and campaign effectiveness. By providing structured creative briefs and storyboards, this role will streamline agency output and improve efficiency. Additionally, by optimizing creative workflows and reducing inefficiencies, this role supports cost-saving initiatives that enhance overall profitability.ResponsibilitiesA/B Testing & Iteration:
Establish a structured A/B testing process for creative assets, analyzing results to inform future iterations and improve performance.Creative Benchmarking:
Monitor industry trends, competitor creative strategies, and platform best practices to ensure ad creatives remain cutting-edge and highly engaging.AI & Automation Integration:
Leverage AI tools to streamline creative production, optimize workflows, and scale creative iterations more efficiently.Compliance & Brand Safety:
Ensure all creatives adhere to platform policies and regulatory guidelines, particularly in the real-money gaming (RMG) space.Creative Asset Lifecycle Management:
Develop and maintain a structured repository for creative assets, ensuring efficient reuse, tracking, and distribution across multiple campaigns and platforms.ExperienceExperience managing and/or directing large creative teams on cross-functional projects of all sizes.Experience sourcing, vetting, managing, external vendors on creative work.Experience creating and managing department budgets.Self starter, organized, and resilient.Performance Marketing Expertise - Deep understanding of ad creative best practices across performance channels.Agile Mindset & Adaptability - Proven ability to pivot quickly based on performance data and market trends.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Entertainment Providers
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If you want to build, develop, and see your impact, join Skillz and level up your Career!Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.Why SkillzCulture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win.Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents.Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.Time off: We offer competitive paid time off (PTO) & company holidays, including a company-wide shutdown between Christmas and New Years.Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters.Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, and many more.Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities.About the Job: Creative Marketing Lead, Performance MarketingThis role will bridge creative strategy and performance marketing by leveraging data-driven insights to inform creative production. They will manage external agencies to ensure creatives are optimized for revenue growth and campaign effectiveness. By providing structured creative briefs and storyboards, this role will streamline agency output and improve efficiency. Additionally, by optimizing creative workflows and reducing inefficiencies, this role supports cost-saving initiatives that enhance overall profitability.ResponsibilitiesA/B Testing & Iteration:
Establish a structured A/B testing process for creative assets, analyzing results to inform future iterations and improve performance.Creative Benchmarking:
Monitor industry trends, competitor creative strategies, and platform best practices to ensure ad creatives remain cutting-edge and highly engaging.AI & Automation Integration:
Leverage AI tools to streamline creative production, optimize workflows, and scale creative iterations more efficiently.Compliance & Brand Safety:
Ensure all creatives adhere to platform policies and regulatory guidelines, particularly in the real-money gaming (RMG) space.Creative Asset Lifecycle Management:
Develop and maintain a structured repository for creative assets, ensuring efficient reuse, tracking, and distribution across multiple campaigns and platforms.ExperienceExperience managing and/or directing large creative teams on cross-functional projects of all sizes.Experience sourcing, vetting, managing, external vendors on creative work.Experience creating and managing department budgets.Self starter, organized, and resilient.Performance Marketing Expertise - Deep understanding of ad creative best practices across performance channels.Agile Mindset & Adaptability - Proven ability to pivot quickly based on performance data and market trends.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Entertainment Providers
#J-18808-Ljbffr