Gusto
Senior Staff Product Designer, Growth Acquisition New Denver, CO;San Francisco,
Gusto, San Francisco, California, United States, 94199
Senior Staff Product Designer, Growth Acquisition Denver, CO; San Francisco, CA; New York, NY
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. About the Role:
As a Senior Staff Product Designer, Growth Acquisition, you will own and define the end-to-end experience for visitor-to-lead conversion on Gusto.com and key marketing touchpoints. You will shape how small businesses discover Gusto, guide them through key decision-making moments, and optimize lead conversion funnels to drive meaningful business growth. You’ll collaborate with Marketing, Sales, Revenue, Growth PMs, and Engineering to deliver scalable, personalized, and high-converting user experiences. Here’s what you’ll do day-to-day: Drive lead generation strategy and execution
across Gusto.com and key acquisition channels. Optimize high-impact user journeys
that drive MQLs, lead conversion, and engagement. Develop and scale experimentation programs
to continuously improve lead funnel performance. Refine site-wide information architecture (IA)
to improve discoverability, navigation, and conversion efficiency. Design high-performing lead capture experiences , including forms, gated content, and CRM-integrated workflows. Partner with marketing, sales, and revenue operations
to improve lead qualification and sales handoff processes. Lead personalization efforts
to create tailored visitor-to-lead experiences based on user segments and intent. Improve Gusto’s Growth Design System and CMS
to support scalable and iterative lead-generation experiences. Ensure consistency and alignment
across growth, brand, and product teams to deliver a unified experience. Mentor and coach designers
in growth-focused UX, experimentation, and conversion optimization. Here’s what we're looking for: 8+ years of experience in product design, UX, or growth-focused design, with a strong background in B2B SaaS acquisition and funnel optimization. Expertise in landing page design, lead capture, and conversion optimization. Strong knowledge of A/B testing, behavioral analytics, and data-driven UX decision-making. Experience leading high-traffic, multi-touchpoint acquisition strategies for web and marketing campaigns. Ability to collaborate cross-functionally with marketing, sales, and engineering teams to drive high-impact business outcomes. Understanding of growth metrics (MQLs, CAC, LTV) and lead qualification workflows. Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction. Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives. At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page. Our cash compensation range for this role is $174,000/yr to $216,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately
2-3 days
per week. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying. About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. About the Role:
As a Senior Staff Product Designer, Growth Acquisition, you will own and define the end-to-end experience for visitor-to-lead conversion on Gusto.com and key marketing touchpoints. You will shape how small businesses discover Gusto, guide them through key decision-making moments, and optimize lead conversion funnels to drive meaningful business growth. You’ll collaborate with Marketing, Sales, Revenue, Growth PMs, and Engineering to deliver scalable, personalized, and high-converting user experiences. Here’s what you’ll do day-to-day: Drive lead generation strategy and execution
across Gusto.com and key acquisition channels. Optimize high-impact user journeys
that drive MQLs, lead conversion, and engagement. Develop and scale experimentation programs
to continuously improve lead funnel performance. Refine site-wide information architecture (IA)
to improve discoverability, navigation, and conversion efficiency. Design high-performing lead capture experiences , including forms, gated content, and CRM-integrated workflows. Partner with marketing, sales, and revenue operations
to improve lead qualification and sales handoff processes. Lead personalization efforts
to create tailored visitor-to-lead experiences based on user segments and intent. Improve Gusto’s Growth Design System and CMS
to support scalable and iterative lead-generation experiences. Ensure consistency and alignment
across growth, brand, and product teams to deliver a unified experience. Mentor and coach designers
in growth-focused UX, experimentation, and conversion optimization. Here’s what we're looking for: 8+ years of experience in product design, UX, or growth-focused design, with a strong background in B2B SaaS acquisition and funnel optimization. Expertise in landing page design, lead capture, and conversion optimization. Strong knowledge of A/B testing, behavioral analytics, and data-driven UX decision-making. Experience leading high-traffic, multi-touchpoint acquisition strategies for web and marketing campaigns. Ability to collaborate cross-functionally with marketing, sales, and engineering teams to drive high-impact business outcomes. Understanding of growth metrics (MQLs, CAC, LTV) and lead qualification workflows. Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction. Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives. At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page. Our cash compensation range for this role is $174,000/yr to $216,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately
2-3 days
per week. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
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