Director of Digital & Marketing Operations

Director of Digital & Marketing Operations Join to apply for the

Director of Digital & Marketing Operations

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Baker & Taylor . Who We Are / B&T Values Statement

Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below. At Baker & Taylor, we are passionate about changing the world through literacy. We believe that education, access to content, and the freedom to explore are essential. We are dedicated to supporting our library partners across the world who tirelessly provide resources to foster the imagination of future generations and improve outcomes in their communities. Librarians are our heroes and championing and supporting their work is our purpose.

Baker & Taylor is committed to embracing diversity, equity, and inclusion to create an environment that both celebrates and evolves through the unique experiences and contributions of all team members. Who You Are Passionate digital marketer excited about driving results and changing the world through literacy. You have hands-on experience in email marketing platforms (SFMC preferred). You have a customer-first mindset. You have created or worked on content marketing programs. You can work cross-functionally and can pick up the phone to talk through complex campaigns with key stakeholders and business leaders. What You’ll Do / A Day in The Life Typically Includes Marketing strategist responsible for the day-to-day activities of the corporate Marketing function including advertising, digital marketing, social media, promotions, events and sales support. Responsibilities Leads, inspires, manages, trains, and motivates Marketing personnel. Establish near and long-term marketing goals aligned with company priorities and initiatives. Generate innovative ideas to promote Baker & Taylor. Implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. Supervises the production of marketing projects across print and digital mediums to ensure projects are completed on time, within budget, and achieve the expected results. Manage print and digital marketing channels, including websites and social media pages, ensuring brand consistency and strategic alignment. Consults and advises management across the business regarding marketing objectives, concepts, plans, project implementation, and results measurement. Makes recommendations for improving marketing impact. Collect and analyze industry and competitor information to understand the market, environment, needs, trends, and opportunities. Prepares the Marketing budget annually, analyzing and reporting on it monthly, and ensures expenses stay within or below budgeted amounts. Participates in Sales and Marketing staff meetings, tradeshows, conferences, and industry meetings as required. Manage agency providers, printers, freelancers and other suppliers, including contract negotiation and management. Travel Requirements Position requires overnight travel. Travels approximately 15% to conferences, partner sites, customer locations, and other company locations. Supervisory Responsibilities Manages 4 to 5 non-supervisory employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Work Environment Hybrid work environment - 3 days in office (Tuesdays, Wednesdays & Thursdays). Physical Demands While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision requirements include close vision in order to view PC/CRT and read written documents. Benefits Participation in company health (medical, dental) insurance plans on the 1st of the month following your hire date. Company short-term and long-term disability benefits. Flexible PTO - In recognition of the professional environment in which we work, you will immediately be eligible to participate in the Company's pilot Flex PTO program. Career development and advancement opportunities. Required Skills & Experience Bachelor's degree (MBA preferred) in Marketing or related field and 10 or more years marketing or advertising experience, in publishing or wholesale distribution, reflecting increasing responsibilities and project management in a B2B or B2B2C environment. 3 or more years’ experience in a supervisory role. Demonstrable experience in designing and implementing successful marketing campaigns. Strong understanding of how all current digital marketing channels function and knowledge of online marketing tools and best practices. Hands-on experience with Google Analytics and Sales Force Marketing Cloud (or similar CRM program). Excellent communication and presentation skills. Leadership and management expertise utilizing influence and persuasive methods. Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Ability to define problems, collect data, establish facts, and draw valid conclusions; interpret an extensive variety of technical instructions in mathematical or diagram form; and deal with several abstract and concrete variables. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Libraries

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