Barclays
We are seeking a highly motivated and experienced professional to join our team as an
AVP Marketing Execution Lead . We’re looking for someone with a strong background in marketing execution and ideally someone that has experience in pricing.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. To be successful as a Marketing Execution Lead, you should have the following prior experience: Experience working in financial services, preferably credit card.
Previous credit card marketing/customer-facing communications or pricing programs/terms execution experience.
Knowledge of relevant credit card pricing/terms laws and regulations (i.e. FDIC, CFPB, OCC).
Knowledge and experience in controls.
You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills. This role is located in Wilmington, Delaware. Purpose of the role To develop and implement marketing strategies to promote brand, products, and services across various markets. Accountabilities Development and implementation of marketing strategies and delivery that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape. Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives to achieve specific, well-defined outcomes, as needed. Development of compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed. Analysis of data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns. Management of the marketing budget, allocating resources to maximize ROI. Defines marketing vision, sets goals, clarifies objectives, and works across organizations to achieve specific, well-defined outcomes. Assistant Vice President Expectations To advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness. Collaborate closely with other functions/business divisions. Lead a team performing complex tasks, using well-developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives, and determination of reward outcomes. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviors are: L – Listen and be authentic, E – Energize and inspire, A – Align across the enterprise, D – Develop others. For an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identifying the need for the inclusion of other areas of specialization to complete assignments. They will identify new directions for assignments and/or projects, identifying a combination of cross-functional methodologies or practices to meet required outcomes. Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organization sub-function. Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices (in other areas, teams, companies, etc.) to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
#J-18808-Ljbffr
AVP Marketing Execution Lead . We’re looking for someone with a strong background in marketing execution and ideally someone that has experience in pricing.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. To be successful as a Marketing Execution Lead, you should have the following prior experience: Experience working in financial services, preferably credit card.
Previous credit card marketing/customer-facing communications or pricing programs/terms execution experience.
Knowledge of relevant credit card pricing/terms laws and regulations (i.e. FDIC, CFPB, OCC).
Knowledge and experience in controls.
You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills. This role is located in Wilmington, Delaware. Purpose of the role To develop and implement marketing strategies to promote brand, products, and services across various markets. Accountabilities Development and implementation of marketing strategies and delivery that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape. Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives to achieve specific, well-defined outcomes, as needed. Development of compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed. Analysis of data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns. Management of the marketing budget, allocating resources to maximize ROI. Defines marketing vision, sets goals, clarifies objectives, and works across organizations to achieve specific, well-defined outcomes. Assistant Vice President Expectations To advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness. Collaborate closely with other functions/business divisions. Lead a team performing complex tasks, using well-developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives, and determination of reward outcomes. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviors are: L – Listen and be authentic, E – Energize and inspire, A – Align across the enterprise, D – Develop others. For an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identifying the need for the inclusion of other areas of specialization to complete assignments. They will identify new directions for assignments and/or projects, identifying a combination of cross-functional methodologies or practices to meet required outcomes. Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organization sub-function. Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices (in other areas, teams, companies, etc.) to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
#J-18808-Ljbffr