Ajasianfoods
Position Summary
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
This individual will be responsible for developing and executing strategic marketing strategies to drive sales, profitability, and business growth for a specific product category that aligns with the overall company’s business objectives by effectively managing the portfolio and ensuring it meets the needs of the target customer.
Position Essential Duties and Responsibilities
Category Lead: Lead person for information related to the category. This entails working with the sales team in the field to help identify customer/segment opportunities. Market analysis: Analyze and define industry and category market trends as well as customer behavior to drive product growth and innovation within the category. Strategic planning: Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity. Product Management: Responsible for product lifecycle from introduction of new products to developing exit strategies for unsuccessful, underperforming products. P&L: Individual is responsible for topline and bottom-line objectives both at a category as well as at a SKU and customer level. Collaboration: Work closely and establish strong relationships with cross-functional team members to ensure cohesive marketing efforts. Marketing Materials: Develop and implement new marketing materials, digital communications, and collateral and be responsible for existing marketing materials. Promotions: Develop, execute, and measure promotional plans to drive product sales and awareness within the category. Pricing: Manage the pricing within the category to maximize profitability and maintain a competitive position in the market.
Position Qualifications
4+ years relevant work experience, especially as it relates to financial analysis, P&L’s, executing strategic plans, and overall category and project management. 2+ years of Foodservice experience or a similar sector is preferred. 2+ years of progressive financial, P&L and pricing management is preferred. Bachelor’s degree required, preferably in marketing, business, or finance/economics. Master of Business Administration degree required or in progress. Strong analytical and critical thinking skills. Excellent interpersonal and communication skills and the ability to operate as a team player. Must be proficient in all Microsoft Office Programs (PowerPoint, Excel, Word). Range $125,000 to $135,000.
#J-18808-Ljbffr
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
This individual will be responsible for developing and executing strategic marketing strategies to drive sales, profitability, and business growth for a specific product category that aligns with the overall company’s business objectives by effectively managing the portfolio and ensuring it meets the needs of the target customer.
Position Essential Duties and Responsibilities
Category Lead: Lead person for information related to the category. This entails working with the sales team in the field to help identify customer/segment opportunities. Market analysis: Analyze and define industry and category market trends as well as customer behavior to drive product growth and innovation within the category. Strategic planning: Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity. Product Management: Responsible for product lifecycle from introduction of new products to developing exit strategies for unsuccessful, underperforming products. P&L: Individual is responsible for topline and bottom-line objectives both at a category as well as at a SKU and customer level. Collaboration: Work closely and establish strong relationships with cross-functional team members to ensure cohesive marketing efforts. Marketing Materials: Develop and implement new marketing materials, digital communications, and collateral and be responsible for existing marketing materials. Promotions: Develop, execute, and measure promotional plans to drive product sales and awareness within the category. Pricing: Manage the pricing within the category to maximize profitability and maintain a competitive position in the market.
Position Qualifications
4+ years relevant work experience, especially as it relates to financial analysis, P&L’s, executing strategic plans, and overall category and project management. 2+ years of Foodservice experience or a similar sector is preferred. 2+ years of progressive financial, P&L and pricing management is preferred. Bachelor’s degree required, preferably in marketing, business, or finance/economics. Master of Business Administration degree required or in progress. Strong analytical and critical thinking skills. Excellent interpersonal and communication skills and the ability to operate as a team player. Must be proficient in all Microsoft Office Programs (PowerPoint, Excel, Word). Range $125,000 to $135,000.
#J-18808-Ljbffr