DoorDash USA
Associate Manager, Dasher Retention Marketing - Rewards + Ratings
DoorDash USA, New York, New York, us, 10261
About the Team
The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher (Driver) experience through education, incentives and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck. About the Role
As the Associate Manager of Dasher Retention Marketing, you will own the Rewards and Ratings lifecycle communication programs to improve Dasher quality and retention. You’ll leverage email, SMS, push, and in-app messaging to drive adoption and engagement with the Rewards program while also developing new levers to increase sentiment among drivers. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the Rewards and Ratings programs meet the growing needs of drivers and contribute to our business goals. You’re excited about this opportunity because you will…
Develop, test and implement CRM strategies to improve Dasher adoption and engagement of the Rewards and ratings program. Experiment with new strategies and CRM tactics to increase Dasher sentiment and deliver a personalized end-user experience. Create the strategy and framework to personalize Dasher communications based on their Rewards tier, tenure, and market supply health. Manage cross-functional relationships with product marketing, operations, and product partners to lead the go-to-market communications strategy for new rewards and ratings programs, including testing, iteration, and scaling. Manage the campaign strategy end to end, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing feedback from multiple stakeholders. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We’re excited about you because…
4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working on rewards programs is a plus. Strong analytical skills; able to create data-driven marketing campaigns, experience with SQL a plus. A record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Familiarity with data visualization platforms such as Sigma, Tableau, etc. Extremely organized, dependable, self-motivated & ability to multi-task. Bachelor’s degree or equivalent experience.
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The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher (Driver) experience through education, incentives and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck. About the Role
As the Associate Manager of Dasher Retention Marketing, you will own the Rewards and Ratings lifecycle communication programs to improve Dasher quality and retention. You’ll leverage email, SMS, push, and in-app messaging to drive adoption and engagement with the Rewards program while also developing new levers to increase sentiment among drivers. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the Rewards and Ratings programs meet the growing needs of drivers and contribute to our business goals. You’re excited about this opportunity because you will…
Develop, test and implement CRM strategies to improve Dasher adoption and engagement of the Rewards and ratings program. Experiment with new strategies and CRM tactics to increase Dasher sentiment and deliver a personalized end-user experience. Create the strategy and framework to personalize Dasher communications based on their Rewards tier, tenure, and market supply health. Manage cross-functional relationships with product marketing, operations, and product partners to lead the go-to-market communications strategy for new rewards and ratings programs, including testing, iteration, and scaling. Manage the campaign strategy end to end, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing feedback from multiple stakeholders. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We’re excited about you because…
4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working on rewards programs is a plus. Strong analytical skills; able to create data-driven marketing campaigns, experience with SQL a plus. A record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Familiarity with data visualization platforms such as Sigma, Tableau, etc. Extremely organized, dependable, self-motivated & ability to multi-task. Bachelor’s degree or equivalent experience.
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