Convey Health Solutions is hiring: Marketing Manager in Fort Lauderdale
Convey Health Solutions, Fort Lauderdale, FL, United States, 33336
A marketing manager at Convey Health Solutions plays a pivotal role in driving the company's marketing initiatives to enhance brand visibility, generate demand, and support business growth. This position requires a strategic thinker with a strong background in marketing, excellent communication skills, and the ability to manage multiple projects simultaneously. The marketing manager will collaborate with cross-functional teams to execute marketing campaigns that align with the company's goals and objectives with a focus on promoting our innovative solutions that support revenue integrity and risk adjustment accuracy, quality improvements, and ensure payment accuracy for healthcare organizations. Essential Duties & Responsibilities * Campaign management: Plan, develop, and execute integrated marketing campaigns across various channels, including digital, print, and events, to drive lead generation and brand awareness. * Brand management: Ensure consistency in brand messaging and visual identity across all marketing materials and communications. * Content development: Oversee the creation of compelling content for marketing campaigns and collateral, website, social media, and other platforms to engage target audiences and support sales efforts. * Data analytics: Use data analytics to measure and report on the effectiveness of marketing campaigns, identify trends, and make data-driven decisions to optimize performance. * Stakeholder collaboration: Work closely with internal teams, including sales, product development, and customer service, as well as external vendors and agencies, to ensure alignment and successful execution of marketing strategies. * Budget management: Develop and manage campaign and advertising budgets within the larger departmental budget, ensuring efficient allocation of resources to achieve maximum ROI. * Market research: Conduct market research to identify opportunities, understand the competitive landscape, and inform marketing strategies. * Event management: Support and align with broader industry event strategy, augmenting with more directly managed webinars and other event types to enhance brand presence and generate leads. Education & Experience * A minimum of three years of experience in a similar role. * Bachelor’s degree in marketing, communication, business administration, or related field is required. * Marketing, with a proven track record of successful campaign management and lead / revenue generation. Knowledge, Skills & Abilities * Strong change management skills and ability to thrive in a dynamic and fast-paced environment * Strong organizational skills and the ability to manage multiple projects simultaneously * Excellent written and verbal communication skills. * Self-starter with a balance of strategic and tactical mindset. * Creative visionary with ability to conceptualize and execute innovative marketing strategies that align with company goals and resonate with target audiences. * Proficiency with marketing automation and CRM tools. * Proficiency in Microsoft Office Suite and Adobe Acrobat. * Preferred: Experience managing budgets and expense tracking. * Preferred: Experience in the healthcare or technology sectors. Convey Health Solutions is a specialized healthcare technology and services company that is committed to providing clients with healthcare-specific, compliant member support solutions using technology, engagement, and analytics. The Company’s administrative solutions for government-sponsored health plans help to optimize member interactions, ensure compliance, and support end-to-end Medicare processes. By combining its best-in-class, built-for-purpose technology platforms with dedicated and flexible business process solutions, Convey Health Solutions creates better business results and better healthcare consumer experiences on behalf of business customers and partners. The Company’s clients include some of the nation’s leading health insurance plans and pharmacy benefit management firms. Convey’s healthcare-focused teams help millions of Americans navigate the complex Medicare Advantage and Part D landscape. To learn more, please visit www.ConveyHealthSolutions.com. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Convey Health Solutions, Inc.
Remote - Convey