Grand Rapids Community College
Grand Rapids Community College is hiring: Marketing Specialist in Grand Rapids
Grand Rapids Community College, Grand Rapids, MI, United States, 49528
The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training. This role will focus on creating and distributing marketing materials, managing digital content, coordinating outreach activities and supporting the overall marketing efforts to increase awareness, engagement and enrollment in Workforce Training programs. The Marketing Specialist will work closely with internal teams as well as external stakeholders, such as employers and community organizations, to ensure that marketing efforts align with program goals and institutional objectives. While this position reports to the executive director of marketing and communications, it will be housed at GRCC's MTEC campus and work closely with the dean of workforce training and their team.
Requisition ID: 841
Department: Marketing and Communications
Employee Group: Professional, Management and Administration
Schedule: 40 hrs/week, Mon-Fri, 8:00 a.m. - 5:00 p.m.
Compensation: OP4, $55,561 Annually
Benefits: Full Time
Reports to: Executive Director of Marketing and Communications
Posting Opens: 02/27/2025
Posting Closes: 03/13/2025
ESSENTIAL FUNCTIONS
Campaign Coordination
- Assist in the planning, execution and management of multi-channel marketing campaigns designed to promote non-credit and grant-funded programs.
- Ensure campaigns are executed on-time and within budget.
- Create and coordinate the development of marketing materials including brochures, flyers, email newsletters, social media posts and web content.
- Ensure all materials are on-brand and effectively communicate program offerings.
- Support the management of digital marketing efforts, including School of Workforce Training social media, email marketing and online ads.
- Monitor engagement, track performance and assist in optimizing campaigns to increase reach and conversions.
- Assist with promoting and coordinating college-hosted events for the School of Workforce Training, such as job fairs, workshops and webinars.
- Create event-specific marketing materials, manage event calendars and ensure all promotional channels are utilized effectively to drive attendance.
- Work closely with internal teams to ensure accuracy and consistency of messaging across all marketing channels.
- Liaise with external partners, including employers, community organizations and other stakeholders, to promote Workforce Training programs and events.
- Track key metrics such as website traffic, social media engagement, email open rates and campaign performance as they relate to Workforce Training programs, events and campaigns.
- Prepare reports to measure the effectiveness of marketing initiatives and provide recommendations for optimization.
- Ensure all marketing materials are consistent with the College's branding guidelines.
- Work with the Design team to design and produce materials that are visually appealing and meet campaign objectives.
- Support the development and execution of outreach strategies on behalf of the School of Workforce Training, including identifying new opportunities for engagement with potential students, employers and community organizations.
- Perform other related duties as assigned.
Education Credentials
- Bachelor's degree in Marketing, Communications, Business or a related field
- Certification in digital marketing or social media marketing preferred
- 3-5 years of experience working in marketing, communications, or a related field. Experience in higher education, workforce development or community outreach is a plus.
- Marketing Coordination: Ability to assist in planning and managing marketing campaigns across digital, print and social media platforms.
- Content Creation: Strong writing skills with the ability to create engaging and accurate content for various marketing materials, including social media posts, email campaigns and promotional flyers.
- Digital & Social Media Marketing: Familiarity with digital marketing tools (social media platforms, email marketing software, Google Analytics, etc.) and an understanding of how to optimize online campaigns for engagement and conversions.
- Project Management: Strong organizational skills and attention to detail with the ability to manage multiple projects, track deadlines and work independently.
- Analytics & Reporting: Ability to analyze data and provide insights on the performance of marketing campaigns. Experience with basic reporting tools is a plus.
- Creativity & Visual Design: A keen eye for design and a basic understanding of graphic design principles.
- Communication: Strong verbal and written communication skills, with the ability to effectively collaborate with internal and external stakeholders.
- Team Collaboration: Ability to work collaboratively in a team environment and assist in coordinating efforts across different departments and external partners.
- Ability to lift and carry up to 15lbs.
- Ability to travel to local events, community partners and program-related activities within the West Michigan area.
- Strong attention to detail and the ability to manage multiple tasks while maintaining quality and meeting deadlines.
- Strong interpersonal skills and the ability to build positive relationships with team members and external partners.
- Problem-solving ability to identify and address challenges in campaign execution or content delivery.
- GRCC will comply with any mandated health and safety requirements. Compliance information is available on our policies website.
- Regular attendance during normal scheduled hours is required, with some flexibility for evening or weekend work as needed for events or outreach activities.
- Health Coverage: Six health insurance plan options, including one with no health insurance premiums
- Time off: Enjoy substantial vacation time
- Wellness Program: Access resources for physical and mental wellbeing, and an onsite gym membership
- Continuous Learning: Career development and educational opportunities
- Retirement Plans: Secure your future with our retirement options, including the state retirement plan or a 401(a) with a 12% employer contribution
- Please fill out an application at https://www.grcc.edu/careers. Submit a cover letter and resume. The opportunity to apply for this position will close at the end of the day on the close date referenced at the top of this job posting
- GRCC uses an Evidence Based Selection Process, where we make data driven hiring decisions to help mitigate bias throughout the hiring process.
- Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available
NONDISCRIMINATION STATEMENT
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.