Vice President of Digital Marketing | Remote, USA

Overview

Location: Remote, USA | South Florida Preferred

WHO WE ARE

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team. We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellence—performing our best to bring world-class entertainment to our guests.

WHAT WE LOOK FOR

Total rock stars. We’re on the hunt for initiators, problem-solvers, and creative “can-do” professionals who are ready to work hard, be bold, and have fun. We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that’s you?

WHAT TO EXPECT

We’re a billion-dollar company with the soul of a start-up, which means we’re a tight-knit team that moves quickly. Each day brings something new and unexpected—and this is where we thrive. We dream big and so should you. If you’re ready to collaborate, innovate, own your projects, and think outside the lanes, then it’s time for us to talk.

Summary: The Vice President of Digital Marketing leads and optimizes digital marketing initiatives to drive customer acquisition, engagement, and revenue growth. This role oversees performance marketing, paid media, email marketing, eCommerce, and data-driven reporting.

Essential Duties and Responsibilities:

Key responsibilities include, but are not limited to:

Digital Strategy & Performance Marketing

1. Develop and execute a comprehensive multi-year digital marketing strategy to increase brand growth and conversions.

2. Oversee paid media strategies across Google Ads, social media, and programmatic advertising along with the management of external agency relationships.

3. Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.

4. Manage the Digital Marketing team, responsible for paid media, email, ecommerce and digital analysts.

eCommerce & CRM Management

1. Develop and oversee email marketing and CRM strategies to enhance customer loyalty.

2. Oversee eCommerce initiatives, ensuring seamless online transactions and promotions.

3. Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.

Analytics & Optimization

1. Establish key performance indicators (KPIs) for campaign effectiveness and team members of the Digital Marketing team.

2. Utilize data analytics to optimize digital campaigns and improve ROI.

3. Stay ahead of emerging digital trends and technologies.

Qualifications

1. Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.

2. Strong background in email marketing, CRM, and marketing automation platforms.

3. Experience leading eCommerce strategies and website optimization.

4. Experience in managing $1M+ annual marketing budgets.

Education and Experience

Required:

1. Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

2. 10+ years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality or nightlife business, with at least 5 years in a leadership role.

3. Experience working with customer segmentation and personalization strategies.

Work Environment/Physical Demands:

General office environment where you will walk, bend, and stand for periods of time.

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

The approximate pay rate for this position is $179,000-203,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

Our company culture reflects our commitment to world-class entertainment. We’re more than just coworkers; we’re a tight-knit community of colleagues and friends. Join a team that works hard, plays hard, and enjoys some seriously fun perks.

#LI-TC1

#LI-Remote