Teradata is hiring: Senior Content Marketing Manager in Jackson
Teradata, Jackson, MS, United States, 39200
Our Company
At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions.
What You'll Do
In this role, you’ll lead the Content Marketing team in developing content strategy, corporate/brand messaging, and market-facing content assets for a global marketing team in the B2B technology space. You’ll oversee and execute on the content development for major marketing programs to create customer-centric content experiences that increase engagement, drive leads, and amplify brand.
In addition, you will:
- Develop and activate content strategy within global marketing team and across organization.
- Oversee planning and execution of content development for major programs, including brand awareness, demand/lead generation, campaign programs, thought leadership, and product introductions.
- Conceptualize, draft, and revise content assets and copy, while also managing content marketers’ asset/copy production.
- Create plan and manage execution for program bills of materials (BOMs) with content, creative, and brand teams.
- Orchestrate content strategy/experiences for company website, Teradata.com.
- Produce and update corporate messaging and key narratives around Teradata’s brand identity and core offerings.
- Maintain Teradata’s brand messaging house and verbal identity.
- Organize strategy for thought leadership across Marketing.
- Draft and revise talking points, speeches, and presentations for office of the Chief Marketing Officer (CMO).
- Motivate and coach team of content marketers/editors.
- Leverage data analytics related to content performance results to make data-driven decisions in content strategy and development.
The opportunity is ideal for a driven, creative, and highly productive collaborator with content marketing experience who is ready to lead a team in the growing and fast-evolving field of AI, data, and hybrid cloud technology.
Who You'll Work With
In this role, you will report directly to the VP, Content & Brand Strategy within the Global Marketing team. You’ll work closely with the other Content & Brand Strategy functions.
What Makes You a Qualified Candidate
5+ years of experience in content marketing, as well as 10+ years in marketing overall. Holistic understanding of integrated marketing programs, including best practices for developing and activating content across digital channels.
What You'll Bring
You combine big-picture strategic thinking with the detail-oriented nature of drafting, revising, and finalizing content assets. You analyze complex, highly technical information and identify the ideas, stories, and themes that will resonate with a target audience.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.
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