Vice President, Content (Media) Job at Publicis Groupe in New York
Publicis Groupe, New York, NY, United States, 10261
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The VP of Content creates synergy amongst internal teams, external partners, and client stakeholders to lead the execution of best-in-class branded content programs. Furthermore, the VP Director will utilize their knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.
Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience.
This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.
Responsibilities
- Liaise with new business and client leads to constantly uncover revenue opportunities
- Work with Finance to lead monthly Revenue Forecasts and the yearly Business Plan
- Valuate and monetize Content offerings across agency and clients
- Lead pricing & content negotiations with media partners
- Develop a strategic consultative practice that drives content revenue while appropriately balancing and prioritizing incoming projects, responsibilities and departmental resources
- Defines the business and brand opportunity for content programing in client media ecosystems
- Creates HX strategy in partnership with Content Creative and media team or works within existing HX strategy
- Participate in SC brainstorms, guiding ideation with proper strategic insights
- Work with Content Creative to write the brief and creative presentation decks for SC and client teams to guide the creation of the content
- In partnership with Content Creative and Content Production, briefs selected production partners
- Adds critical insight to partnerships along with Content Creative and Content Production leads
- Provides client service oversight throughout the process
- Help to create internal and external facing timelines for all phases of content project development and production
- Integrates with the media team to create distribution and optimization strategy
- Integrates with the investment team to optimize content with investment strategy
- Develops measurement strategy for partnerships, focusing on commerce-focused KPIs
- Help develop and enforce SC departmental protocols and procedures
- Lead, manage, mentor and train team
Qualifications
- Bachelor’s Degree preferred, ideally in Marketing, Communications, Advertising or a related field
- 10+ years of related experience
- Previous management experience with progressing leadership responsibilities
- Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities, presenting them to clients, and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
- Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
- Proven track record of successfully managing and developing client relationships