Carhartt, Inc is hiring: Group Creative Director in Dearborn
Carhartt, Inc, Dearborn, MI, United States, 48120
Position Location: Dearborn, MI
Department: Marketing
Reports To: VP, Marketing & Brand Creative
FLSA Status: Exempt
Job Band: Executive
Job Classification: Hybrid
Summary
The Group Creative Director is an experienced creative problem solver and team builder who is passionate about creating great work that will shape the future of the Carhartt brand while honoring its past. In this role, you will act as the executive creative director for an iconic brand, leading and inspiring an in-house agency team of high-concept creators, creative problem solvers, writers, designers, and producers to deliver innovative work that builds and distinguishes the brand. This position requires strategic and creative leadership, cross-functional partnership, and the ability to champion the art and role of storytelling. If you are a visionary and passionate leader who believes in the power of creative to deepen brand love and inspire consumers to act, we would enjoy meeting you.
We Are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.
Responsibilities
- Coach, mentor, develop, and lead the Carhartt Creative team through all phases of creative development and execution in support of Carhartt's consumer segments and business units (brand, product, wholesale, D2C, Carhartt Company Gear, and emerging regional and licensing businesses).
- Oversee team budget by ensuring accurate monthly/quarterly guidance and connect marketing actions/investments to brand leading outcomes/KPIs to drive continuous improvement and align with overall corporate performance.
- Lead the Carhartt Creative team through all phases of creative development and execution in support of Carhartt's consumer segments and business units.
- With a digital-first perspective, deliver holistic integrated campaign solutions to build the brand and drive demand across the entire marketing ecosystem.
- Provide clear direction to the creative and production teams, inspiring them to explore new creative formats, approaches, and partnerships to amplify brand initiatives, launch key products, and optimize opportunities during key selling periods.
- Attend all key cross-functional planning and activation meetings to bring a strategic creative perspective to decision-making.
- As a hands-on creative, both individually and through the team, direct all photography (on location & in-studio; still & motion) to ensure a premium, authentic expression of the brand.
- Mentor and inspire production teams in all areas of art buying, pre and post-production planning, scheduling, and budgeting.
- Deliver seasonal asset packs (creative centers) to assist internal and external creative partners in GTM campaign execution.
- Direct internal design teams to deliver refreshed design templates on a seasonal basis and ongoing creative support of internal communications.
- Together with design and editorial teams, develop and refresh brand standards and guidelines that project an ownable brand identity, look and feel, and tone of voice for the brand.