Influencer Marketing Associate Job at Tbwa Chiat/Day Inc in New York
Tbwa Chiat/Day Inc, New York, NY, United States, 10261
Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.
As an Influencer Marketing Associate, you'll oversee influencer outreach and campaign execution for one of our core verticals at Whatnot. Potential verticals include Fashion, Cards, Collectibles, and Launch.
You’ll report on key success metrics enacting proactive solutions to track towards these goals.
- Secure strategic partners
- Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories.
- Drive the pipeline
- Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats.
- Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact.
- Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.
- Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards.
- Build a stable of +100 micro-influencers that we can activate through our Ambassador Program.
Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles or New York hubs.
As our next Influencer Marketing Associate, you should have 2+ years of experience in influencer marketing, business development or high-volume sales environments, plus:
- Familiarity with creators and niche communities within one of our core verticals
- Ability to execute influencer campaigns that deliver growth/performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts.
- Experience in high-growth startups, marketplaces, or creator-focused platforms is a plus.
- You're a creative content creator and copywriter.
- You're immersed in internet culture and can use that knowledge to identify trends, creators, and opportunities for the Whatnot brand to build and grow.
- You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment.
$80,000/year to $110,000/year + benefits + equity.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.