CLevelCrossing is hiring: VP Entertainment and Influencer Marketing - Tommy Hilf

VP Entertainment and Influencer Marketing - Tommy Hilfiger

Location
New York City, NY, United States

Posted on
Aug 17, 2022

Profile

Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.

Responsibilities:

1. Develop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.
2. Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.
3. Work cross-functionally with marketing and business partners to identify key initiatives, moments, and opportunities to connect with the most influential communities.

Talent Relations

1. Identify, connect, and build mutually beneficial relationships with the entertainment and influencer communities.
2. Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art, and Design.
3. Be knowledgeable and proactive about all things pop culture – identify and bring partnership opportunities that connect to our consumer in new and unexpected ways.

Strategic Partnerships

1. Identify, serve, and integrate talent and brand partners to fuel brand relevance. Work in close partnership with Global/Regional Mktg leadership, PR/Comms, and Principal Designer to strategically build holistic and fully integrated plans to connect with consumers.
2. Lead execution of contract negotiations and management of contracted partners.

Product Seeding + Placement

1. Develop an operationally sound and efficient product seeding offense. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch.
2. Identify individuals, collectives, and opportunities for impactful product placement to amplify the brand, initiatives, and launches.

Qualifications:

1. College degree, preferably in Marketing; advanced degree, a plus.
2. 12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing.
3. Experience in fashion, luxury, beauty, sports, FMCG industry is preferred.
4. Strong relationships within entertainment + influencer communities, i.e. talent, management, publicists, and representation including agencies.
5. Excellent communication skills, both verbal and written.
6. Experience with contract creation, negotiation, and execution.
7. Ability to operate in highly ambiguous and complex matrixed environments.
8. Ability to think strategically and implement tactically.
9. Flexibility to adapt to ever-changing business priorities and changes.
10. Proactive and action-oriented.
11. Driven by innovation.
12. Responsible for product seeding budget.
13. Lead all contract negotiations.
14. Ability to work in a fluid environment with changing priorities.
15. Ability to travel; valid passport required.

Note: The Company will not sponsor applicants to this position for work visas or any other work permits.

Equal Opportunity Employer

The Company is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status, or any other characteristic protected under federal, state, or local law.

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