Robert Half is hiring: Marketing Manager in Redmond

Robert Half's client is seeking a strategic and organized Senior Marketing Manager with extensive experience in demand generation to join their team. This role focuses on driving demand generation for events, collaborating across teams to promote and sell event seats. The ideal candidate thrives in fast-paced, ambiguous environments, with strong project management abilities and executive-facing communication skills.

Key Responsibilities:

• Demand Generation Strategy: Develop and execute event-focused demand generation strategies, craft compelling messaging, and analyze audience behavior to optimize outcomes.
• Collaboration: Work cross-functionally to align campaigns with goals, maintaining strong stakeholder relationships.
• Campaign Execution: Lead event promotions through digital channels, monitor performance, and adjust tactics to maximize ROI and sales.
• Executive Engagement: Present insights and campaign updates to senior executives, offering strategic recommendations.

Qualifications:

• 8+ years of marketing experience, specializing in demand generation (events marketing preferred).
• Proven ability to create and execute marketing strategies that drive attendance and sales.
• Strong project management, organizational, and strategic skills.
• Expertise in cross-functional collaboration and executive communication.
• Experience in social media and digital marketing a plus.