At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You’ll Do
- Be the strategist and executor for the organic social media program of a leading cloud, data, and AI platform.
- Develop and advance the global social media strategy, aligning with business objectives, marketing initiatives, and content/brand strategy to drive brand awareness, engagement, and growth.
- Manage and maintain the global social media content calendar, ensuring consistent and timely execution of posts and campaigns.
- Draft, review, and approve social media content while ensuring alignment with brand voice, tone, and strategic objectives.
- Lead the planning, execution, and optimization of social media campaigns, from concept to delivery, including product launches, events, and ad-hoc initiatives.
- Conduct ad hoc competitive analysis and social listening to track industry benchmarks, identify best practices, and uncover opportunities.
- Track and analyze key performance metrics (e.g., engagement, reach, clicks, conversions) for organic posts and campaigns.
- Create and deliver monthly and quarterly reports, providing actionable insights and data-driven recommendations.
- Serve as the primary liaison with senior leadership related to organic social media.
Who You’ll Work With
This role will be part of the Content & Brand Strategy team within the Global Marketing organization. You'll work closely with the Brand Programs, Content Marketing, and Creative Design teams.
What Makes You a Qualified Candidate
- 2+ years of experience in social media marketing, 4+ years in marketing overall.
- Preference for experience in B2B marketing and social media.
- Strong experience with Sprinklr.
- Bachelor’s degree in business, humanities, arts & sciences, etc.
- Excellent verbal and written communication skills.
- Strong organizational abilities and understanding of project management needs.
- Savvy across digital channels and with various digital asset formats.
What You’ll Bring
- The ability to craft and execute long-term social media strategies while managing impactful campaigns.
- Skills in educating team members on social media best practices.
- Strong editorial judgment and mastery of voice for brands.
- Proficiency in tracking and interpreting data.
- In-depth knowledge of emerging social media trends, tools, and platform updates.
- Able to juggle multiple projects, campaigns, and deadlines efficiently.
- Continuously refine tactics based on performance data and audience feedback.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally.
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Teradata invites all identities and backgrounds in the workplace. We are proud to be an equal opportunity and affirmative action employer.
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