Moore & Giles
Digital Media Coordinator Job at Moore & Giles in Forest
Moore & Giles, Forest, VA, United States, 24551
Supports the Marketing team in planning, executing, and optimizing paid media campaigns across digital and social channels, with a focus on leveraging data to drive campaign performance. Collaborates with creative and external teams, using data analytics to continuously improve and deliver impactful results.
Essential Duties and Responsibilities
- Manage all paid media investments, prioritizing digital and social channels to maximize return on investment.
- Partner with digital media agencies to plan, execute, and monitor campaigns, defining and tracking KPIs for success.
- Work with the Marketing leadership team and internal stakeholders to develop data-driven strategies that align with broader organizational goals and business objectives.
- Lead comprehensive data analysis efforts, using advanced analytics tools (e.g., Google Analytics, Meta Ads Manager) to track, report, and forecast campaign outcomes, optimizing effectiveness.
- Collaborate with the creative team to ensure ad creatives are informed by data insights and optimized for performance.
- Oversee the technical specifications and requirements of digital assets, ensuring compliance with platform guidelines and best practices.
- Coordinate the production and delivery of digital advertising assets, ensuring alignment with performance metrics.
- Conduct real-time performance monitoring and adjustments to improve campaign outcomes.
- Stay informed on emerging digital platforms, advertising technologies, and industry trends to identify and test innovative opportunities for growth.
- Regularly audit campaign processes, tools, and platforms to implement optimizations and enhance performance.
- Monitor campaign budgets to ensure cost efficiency and maximum ROI.
- Manage timelines and deliverables to ensure seamless execution of campaigns.
- Perform administrative tasks, including scheduling, file system organization, and processing financial and legal documentation as required.
- Develop and present detailed performance reports, providing actionable insights for continuous improvement.
- Create dashboards and visualizations to effectively communicate campaign performance and insights to stakeholders.
- Perform other tasks as assigned by the supervisor, contributing to the Marketing team’s objectives and success.
Qualifications and Skills
- Google Ads and Meta certifications preferred.
- Proficiency in platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and other digital marketing tools.
- Strong analytical skills with the ability to interpret data and make strategic decisions based on insights.
- Exceptional communication and collaboration skills to work effectively with internal teams and external partners.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Passion for staying informed about industry trends and innovations in digital marketing.
Education and Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing or paid media campaigns, preferably in a similar role.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Leather Product Manufacturing, Wholesale, and Interior Design
#J-18808-Ljbffr