Digital Media Coordinator Job at Moore & Giles in Forest

Supports the Marketing team in planning, executing, and optimizing paid media campaigns across digital and social channels, with a focus on leveraging data to drive campaign performance. Collaborates with creative and external teams, using data analytics to continuously improve and deliver impactful results.

Essential Duties and Responsibilities

1. Manage all paid media investments, prioritizing digital and social channels to maximize return on investment.
2. Partner with digital media agencies to plan, execute, and monitor campaigns, defining and tracking KPIs for success.
3. Work with the Marketing leadership team and internal stakeholders to develop data-driven strategies that align with broader organizational goals and business objectives.
4. Lead comprehensive data analysis efforts, using advanced analytics tools (e.g., Google Analytics, Meta Ads Manager) to track, report, and forecast campaign outcomes, optimizing effectiveness.
5. Collaborate with the creative team to ensure ad creatives are informed by data insights and optimized for performance.
6. Oversee the technical specifications and requirements of digital assets, ensuring compliance with platform guidelines and best practices.
7. Coordinate the production and delivery of digital advertising assets, ensuring alignment with performance metrics.
8. Conduct real-time performance monitoring and adjustments to improve campaign outcomes.
9. Stay informed on emerging digital platforms, advertising technologies, and industry trends to identify and test innovative opportunities for growth.
10. Regularly audit campaign processes, tools, and platforms to implement optimizations and enhance performance.
11. Monitor campaign budgets to ensure cost efficiency and maximum ROI.
12. Manage timelines and deliverables to ensure seamless execution of campaigns.
13. Perform administrative tasks, including scheduling, file system organization, and processing financial and legal documentation as required.
14. Develop and present detailed performance reports, providing actionable insights for continuous improvement.
15. Create dashboards and visualizations to effectively communicate campaign performance and insights to stakeholders.
16. Perform other tasks as assigned by the supervisor, contributing to the Marketing team’s objectives and success.

Qualifications and Skills

• Google Ads and Meta certifications preferred.
• Proficiency in platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and other digital marketing tools.
• Strong analytical skills with the ability to interpret data and make strategic decisions based on insights.
• Exceptional communication and collaboration skills to work effectively with internal teams and external partners.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Passion for staying informed about industry trends and innovations in digital marketing.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing or paid media campaigns, preferably in a similar role.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Leather Product Manufacturing, Wholesale, and Interior Design

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